Option Evaluation – Stakeholder Expectations

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Strategy, Analysis and Evaluation STRATEGIC RECOMMENDATIONS FOR WIMM BILL DANN Report prepared by: Georges A. Bouverat Reg. # 200556668 Kinsey Kenneth W. Gregson Reg. # 200563139 Kinsey Stephen Hopkinson Reg. # Kinsey Jennifer Quinton Reg. # Kinsey Robert Reynolds Reg. # Kinsey Anna C. Seidel Reg. # 200653802 Ledaig Executive Summary (300-400 words) From Workbook, pg 121: “…should be a short, high-level report in its own right, in which you should communicate concisely the key opportunities and challenges, the recommendations you wish to make, together with a statement which sets out the benefits and advantages the case study organisation are likely to gain in the future as a consequence of your…show more content…
These figures suggest that the future for WBD dairy lies with strategic customers, such as major supermarkets. Globalisation With an increase in globalisation, continued growth in GDP (5% per annum), a decrease in unemployment and increases in disposable income, the Russian consumer market continues to be attractive to global players. In recent years, Marks and Spencer, Wal-Mart , Anchan and other Global retail chains have looked to expand into Russia, however, of the 25 food retailers currently, only 6 are International [02.]. Competitive forces The sectors in which WBD operates (dairy, beverage and baby food) are attractive to companies and offer the potential for significant growth (see Appendix C). A dominant force is the unique Russian context acting as a barrier to entry for international companies, although they are overcoming this by establishing production facilities in Russia (see Appendix C). The need for good distribution and regional suppliers acts as a barrier to entry. The potential buying power of major retailers (eg. major supermarkets) can put pressure on food producers and WBD is highly reliant on industry leaders Cargill for supplying juice concentrate and Tetrapak for supplying packaging. The increasing demand for premiumisation is putting pressure on Russian companies to improve quality due to the perception that international companies offer higher quality (see Appendix
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