Optus Business Website Analysis

This target market is outgoing, fluent in English, and highly value conscious3. They reside in urban areas with higher population densities and educational institutions. In terms of market segmentation, these young adults are the innovators and early adopters of new products and services. On a daily basis, being exposed to thousands of different messages makes them proactive and more aware of the world. They are heavily impacted by popular culture and being technologically savvy allows them to share their experiences on social media4.

The unit of analysis was the individual mobile phone service subscriber. Data were analyzed in two major stages, that is, through descriptive statistics and specific tests of hypothesis. Cross tabulation was used to analyze demographic variability of the respondents. Descriptive statistics including measures of central tendencies, measures of dispersion, frequencies and percentages were calculated to examine the respondents’ characteristics. These statistics showed the basic characteristics of research variables. The second stage of analysis focused on testing specific hypotheses of this study. To analyze qualitative data, content analysis was used following the suggestion by SPSS BOSS (2015). As noted by

The Polaris website over human trafficking gives good insight on the worldwide epidemic of sex trafficking, and labor trafficking. One might learn how the traffickers pursue their victims, were the most trafficking is present, and teaches people to recognize the signs of trafficking. This website source gives personal stories of victims, the struggles, and hard times they have faced in their trafficking story. Polaris explains the organizations that try and prevent the crime and what kind of efforts they set forth in stopping trafficking. The information is recently updated as you can see in the citation. So I know I’m getting the most recent and accurate results. The Website provides percentages explaining the amount of victims trapped into

The Albert Ellis Institute (AEI) was established in 1959, has a commitment to promoting emotional well-being through research and applications with a focus on short-term therapy with long-term results. The therapy approach presented on the website is based on the rational-emotive behavior therapy (REBT) and action-oriented psychotherapy that teaches individuals to identify, change, and replace their negative beliefs with healthier ones which promote emotional well-being (The Albert Ellis Institute, 2014). Based on the information provided on the site an individual is able to decide if this approach to therapy is right for them in dealing with their issue.

Virgin’s current products and services range consists of telephone, soft drinks, trains, planes, broadband, directory inquiries, television packages, and many others. The time that it takes a product to be released, can effect greatly the overall success of the launch and consequently to the product itself. Nonetheless, Virgin products’ demand remains pretty much continuous throughout the year and that makes their competitors’ actions the main factor that they are dictating their product’s launching time. Because Virgin wants the launch to be successful, they make their promotional material be released at the right time to increase awareness and raise the product’s demand. As Virgin wants to enter the broadband market, is using various promotional ways to increase the consumer’s awareness on a mass scale so that their objective of increasing the number of sales can be achieved. One of these promotional ways that Virgin are using to show the quality of their broadband, is by highlighting the adaptability of the service by showing three very different internet users that are using the broadband in an incredibly positive way. The message guarantees that the consumers know that the product has numerous applications which are fit for a number of different purposes. Moreover, they have designed their broadband HUB in such a way that it appears stylish and sleek, to highlight its fast speed and technological developments that were made. By developing their

The objective of this study is to answer the questions of what are the general advantages and disadvantages of using Internet-based marketing communications and what general factors are essential for a website to be effective in terms of marketing communications practices and strategies? This work will additionally answer as to which of these factors does the selected company use and how does it use them and whether it uses them effectively? How does the website promote two-way communication between the company and the customer and how does the website gather information on the customer and how might interactions on the website between the consumer and the company be improved?

This paper will concentrate on two web sites. The fundamental difference between the two is how much one advertises, and how the other sets the viewer in the right direction. The better of the web sites, in my opinion, is the one

On the 12th of September a review was conducted on the Optus home page. The purpose of this website is to provide mobile Phone, broadband internet, home phone & TV entertainment packages to customers. The base or home page URL for this website is www.optus.com.au, this is the page the review has been conducted on. The main language of the website is English

As time goes on, social media has become more and more influential, especially in sports. With all of different ways to communicate on social media such as Twitter, Facebook, Snapchat, Instagram, etc., it is much easier for an athlete or organization to interact with fans and/or other athletes and organizations. With this comes marketing opportunities. All of the time now, you see athletes and teams trying to push brands they are sponsored by in order to receive extra income. Although it is much easier for them to get their point across nowadays, there are setbacks. Once in a while you will see athletes posting vulgar pictures or videos on Snapchat or be in a heated, yet entertaining to those not involved, exchange with someone on Twitter that

The KPU website directly shows their official name of the school at the top that let the reader knows what the website is. Also, at the upper part of the website, there is a window which automatically displays some pictures. All of these pictures simply convey current news of the university, such as the deadline of tuition and a new method to pay tuition. For example, when I go to the website, the first thing that comes into notice is the window because it is dynamic, and its size is big. I can easy understand the information because of the colorful picture. In the picture, there is a student sits down on the floor and uses a cell phone; besides, there is a smile on her face. At the left side of the picture, there are some short sentences that

Prior to the 2012 London Olympics, Nike launched the "Find your Greatness" campaign, which supports a new generation of young athletes who overcome social conflicts like: race, disabilities, and dilemmas to immerse themselves as athletes. In a series of ads, Nike presents us with their spiel, "greatness is not given to prodigies, we are all capable of it," which relies on the premise that everyone is capable of construing greatness to fit their own capabilities(Nike). By exemplifying Nikes uplifting confidence in those who overcome societal conflicts, the viewers are exposed to ideological strategies such as: appealing to specific viewers through the utilization of social conflicts(disabilities, race, class) and presenting solutions(hard-work) to propitiate the conflict.

Therefore, to set the constraints based on the criteria, such as age, gender, occupation, industry, culture, etc. are the keys to understanding your audiences. For instance, teenagers prefer and tend to use their mobile devices more often than any other age groups, which they usually spend an extensive length of hours even after midnight online. Meanwhile, professionals, during office hours, have increasingly used mobile devices in recent years due to the fast speed, low cost, easy to use and convenient of mobile communications. Since customers from different countries or regions may use different

Vodafone also segment their market based on the lifetime value of their customers. Individuals who have a mobile phone on a contract payment plan are of higher value to Vodafone than an individual who is on a pay as you go payment plan. This is due to the fact that Vodafone are guaranteed a certain level of income from their customer for a period of 12 to 18 months. This can then help determinate the allowable spend per customer on marketing to help determine return on investment.

17). Overall, companies have been made to market to a broad area of shoppers, but since the institution of online directed advertising, companies are now able to better target the cultures that are more likely to consume more of their products and services. Fittingly retaining personal data collection approaches allows these corporations to improve consumer’s lives by enlarging the range of sought-after products and then providing services with more varied interests (Deighton & Quelch, 2009). The internet has generated a larger and more varied assortment of products and services. Unluckily for some businesses, the products and services that they offer are hardly ever revealed by their target audiences due to the large number of options they are now given. Online-targeted marketing allows these small businesses to actually reach their objective market and provide consumers with products and services that they would not have known of. This process, in which companies seek out and then purchase specific data to use it to market their product to their target market, is called data mining. Data mining allows personal information to be obtainable more effectively by consumers (Beckett, 2014, p. 35). Individuals benefit

The advances in mobile data technology now allow consumers to access information ubiquitously, providing the companies in the service sector with new marketing opportunities. Newer marketing technologies must be modelled and implemented to adapt to this environment [2]. The authors’ objective is to examine how user mobile Internet usage relates to certain unique characteristics of the mobile Internet space. As opposed to the limitations on geographical mobility and access faced by PCs, mobile devices can access data wirelessly almost anytime and anywhere. The South Korean 3G mobile market had over 10 million subscribers in June 2008 [2]. With such increases in