Orange Telecom: a Case Analysis

1.1 Communicate to customers their organisation’s service offer, how it balances organisational and customer needs and how it meets customer expectations

Looking at the history of the organisation, it has come a long way since 1979 in developing its brand, reputation and presence in the market. However, with a number of factors outside their control, the main issues that the organisation faces are:

According to Gagne, J.F., Josserand, E. & Clegg, S. (2012), when France Telecom had to unify different brands into Orange, their official discourse used the rhetoric of the environment pressure to legitimize the cultural and organizational changes. The discourse understated necessary organizational adjustments and didn’t mention the question of employment, despite the fact that it had been announced to external shareholders that 20,000 (Gagne, J.F., Josserand, E. & Clegg, S. 2012) positions were to be closed before 2009. The leader’s response to a problematic situation was true, well reasoned while his business logic was specific, consistent and accurate. Justifying the message with

The organization creates the products that its intended customers want to buy and define and improve the characteristics of products or service that meet its customers ' expectations, not only now but in the future.

Change is inevitable. Changing is not always welcomed but it is necessary for organizations to maintain their place in the world. Successful organizations thrive because they have a vision, a mission

Customers prefer cost-effective products and services. They prefer convenient purchase and high quality service. The organizations which aim at this target group of customers orient the value on “operational excellence”. For example, Wal-Mart, Fed-Ex.

Microsoft is a multinational corporation of the United States; It specializes in developing, manufacturing, trading software licenses and supporting a wide range of computer related products and services.. In terms of revenue, Microsoft is the world's largest software maker. It is also called "one of the most valuable companies in the world".

The churn rate is 2% per month. So for a year retention rate,r, will be = 1-(.02*12) = .76 or 76%

This case analyses Prof. McPherson’s service experience with respect to two Airline carriers, which was not expected in this age of Network and Information Technology and also the service level expectations from the customers. First we analyze the setting/situation, issues Prof. McPherson experienced and his assumptions; and then try to address them. The bottom line: addressing such situations would improve efficiency, customer loyalty, brand name and increased profits

After reviewing and researching the literature with respect to organizational changes, I have come to the conclusion that organizations have always changed. When everything in the world is changing, organization cannot remain islands. They must change to face new challenges. Bolman and Deal (2008) claim organizations have changed about as much as in past few decades as in the preceding century. Bolman and Deal (2008) claim means that the change organizations have experienced in the last decade are almost similar to those they experience in at the end of the twentieth century.

Change has become necessary for every organisation there is. World is moving rapidly towards better technologies, efficient systems, new techniques, compact profits, different friendlier environments and organisations are always in the race to reach new heights by thriving effectively in this competitive environment (Kotter, 1996).

Improving customer service, offering them the best selection, quality, and value (Company History, n.d.) is at the core of the business. The company is committed to the customer’s experience and tailors the business “through the eyes of our customers” as “listening to the customer has never been more important” (Annual Reports, 2014). Additionally, the company offers a variety of brands and services to serve

In this contemporary world, change is the new normal especially to most organizations facing with constant change. Companies must continuously adapt or be overtaken by the change as technology, globalization, evolving customer behaviors, and a host of other factors are creating a highly dynamic business environment (AlixPartners, 2017). One company that constantly face change to improve their organization or sometimes to deal with issues within their organization called Apple, which will be discussed in this paper. Topics including the degree to which the change has been disruptive and how the organization has responded to the dynamics created by this change; strategies the organization used in

The Vodafone case study has given us a good overall view of the company and shown the companies good and bad points, whilst showing the mobile phone business as a whole and explaining the ups and downs of the industry.

NOKIA IS MAKING A MOVE ; Strong competitor ‘Nokia’ is launching same business model with same vision