Order-Winners and Order-Qualifiers

In general, an overall strategy should precipitate into goals and those goals in strategic objectives that can be used to by 1st and 2nd line managers. These strategic objectives’ progress are measurable and quantifiable. Many managers utilize tools such as score cards to analyze the success or lack of, that a company and its managers attain, fails to meet, or surpasses the stated goals. Alignment of these processes to reach a company’s goals is dependent upon the number of goals, the specificity of these goals, and whether or not the entrusted managers have executed these strategies with the necessary resources to accomplish them. According to Sull (2015), “80% of managers say that their goals” fall into this category” (p. #)

Although competitive bidding will continue to be used, especially in the public sector, to ascertain market prices for non-strategic items, many of these items will be outsourced to third-party buyers or consortia to conduct the bidding. Moreover, organizations will continue to purchase most non-strategic products and services under master contracts, some of which will be negotiated by consortia that have leveraged and buying expertise. A trend is expanding for the continued use of third-party purchasing by primarily private sector firms pursuing all forms of competitive advantage possibilities.

#3. Price Point – There are other brands in the marketplace that offer the same product but at lower price point…

Both statements make sure that the leadership team, management, and employees know the current, present, and future goals of the organization. Having substantial mission and vision statements will inspire employees to support and promote the organization’s goals. “Strategic direction is a course of action that leads the achievement of the goals of an organization’s strategy” (“WebFinance, Incorporated” 2011, para 3).

Order processing involves the following steps: customer orders item(s), order received by the manufacturer, order processed by the manufacturer, credit verified by the credit department, order packed and loaded on to truck for shipment, order shipped to customer, and finally, order receive by customer and added to inventory (Nobilis, 2011). Having a competitive supply chain is not successful unless Target has the technologies to deliver the good or service to consumers in an efficient, effective manner.

The order winners and order qualifiers for the business in the early stages of was the same – price/cost. This competitive characteristic is what caused the customers to choose the companies good and services over those of our competitors along with making Galanz a viable competitor

The strong competition among rivals pursuing a similar strategy is vastly based on product differentiation and a niche market attraction, as companies are constantly working to surpass their competitors and seek to provide just what certain consumers want.

Customers prefer cost-effective products and services. They prefer convenient purchase and high quality service. The organizations which aim at this target group of customers orient the value on “operational excellence”. For example, Wal-Mart, Fed-Ex.

The second level is applying the traditional level 2 evaluation criteria of quality, quantity, delivery, price, and service. Quality is a main issue Victoria will need to analyze from each supplier. It is important that the supplier cannot only keep up with today’s demands, but also future demands and technology upgrades for their products. An assessment of the supplier’s management and financial aspects will need to be conducted. This will be a good indication of how effective their supply chain is, especially when dealing with multiple tiers of suppliers. Victoria must take into consideration the price quote she received, relative to how many times they can deliver a week and how long it will take them to receive their shipments.

The Mission, Vision and Values of a company play a Fundamental role in Strategy Formulation and Strategic planning. We will discuss throughout this assignment, how developing effective mission, vision and values can help shape, develop and guide a firms Strategic choices. They reflect the firm's fundamental core ideology. At the most basic level a mission statement can describe the firms overall purpose for being. It provides an inside to the present business scope and purpose of the firm that is "who we are, what we do, and why we are here". It explains the firm's very reason for existing. It will

To attain competitive gain, organisations can differentiate their merchandise and services from their competitors they can also choose to lower their costs in order to compete with other contenders. By aiming their produces to a wide-ranging target, they are essentially covering most of the marketplace or if they choose, they can decide to concentrate on a narrower target within the market (Lynch 2003). While doing so may reduce their market range it essentially reduces their other competitors. Porter stated that there are three generic strategies that an organisation can follow to achieve competitive gain over other organisations. These are:

Excellent customer service is a way to set the organization apart from its competitors. Differentiation can be achieved through fast and correct execution of product ordering. To improve on the order process it is important to have the correct information provided in a timely fashion to all divisions. For integration to be successful information must be available throughout the entire supply chain.

Therefore, firms must provide the qualifiers in order to get into or stay in a market. To provide qualifiers, they need only to be as good as their competitors. Failure to do so may result in lost sales. However, to provide order winners, firms must be better than their competitors. It is important to note that order qualifiers are not less important than order winners; they are just different.

➢ Product differentiation - Products that are relatively the same will compete based on price. Brand identification can reduce rivalry.

Grant (2011) defined the strategy as the means by which individuals and organizations to achieve their goals. From our understanding, the means to achieve goals is the methodology to achieve their goals. So, the critical part of marketing strategy is the policy and guideline of marketing which based on the analysis of internal resource and external environments and competitor.