Oreo : A Brand Awareness

Aim of this Campaign: Oreo mainly used the anniversary to rejuvenate the brand. The brand’s birthday mission said marketing director Cindy Chen, has been to “help everyone around the world celebrate the kid inside”. “Daily Twist” aims to filter the world through

("Cookies when it comes to cookies Oreo's were the best"). Best sold in the 20th century. ("Introduced by the American company Nabisco Oreo's were born, although Oreo's were the best selling they didn't get there own holiday like sugar cookies July 9th national sugar cookie day"). The U.S. Is the worlds biggest "cookie" distributer, U.S. Spent 550 million annually on Oreo's alone. In the U.S. They have a cookie cutter museum. ("The animal cracker was the first comical cookie"). Even know

Oreos can bring out the good in people while eating the cookies. Many people have gained a friend from Oreos or just smiled more. Oreo’s theme song, Wonderfilled, has gained many cheery face and loads of laughter, because of how much of the song come together to become friends: “If I gave ‘em to great white sharks, would they share ‘em with baby seals?” (Owl City, Wonderfilled)

In the current retail food industry there are numerous competitors fighting for the same dollar. It is important for each company to identify their target market, identify their competitors, and then build their marketing plan. The information below will detail Kudler Fine Foods marketing strategy which includes expanding its services, improving its efficiency of operations, and increasing the customer purchase cycle. The paper will also discuss areas where Kudler Fine Foods needs to further their market research.

Quakers are a religious sect noted for purity and an old-fashioned work ethic. Just the name evokes images of vast farmlands that have been worked and harvested by hand and a perceived purity (Brand Marketing Strategy, 2008). In 1877, Quaker began building its brand equity with its trademark

Specific target audience: In the 1990’s, Starbuck primarily targeted towards the affluent, well-educated, white-collar patrons (skewed female).

Costa can only be as successful as the plan it implements. Saving the world from mediocre coffee and unsustainable practices are goals that must be attained.

Coca-Cola was invented by John Pemberton the Coca-Cola Company began in 1886. With more than 1.9 billion consumers a day, in more than 200 countries, Coca-Cola is dedicated to being the world’s largest beverage company by maintaining and gaining customers. Customer preference is a core value to coke. Coke has dedicated itself to meet the thirst needs of every customer. They engage with their customers at home, restaurants, sporting events. Almost everywhere customers go, they can find a coke product. They build their top line growth and capital efficiency through investment in FIFA World Cup, “Open Happiness” global campaign, and have many worldwide partners, increasing their business nearly 5% every year by creating a diverse customer base.

Cultural-symbol as a positioning strategy - The brand had Vivek Oberoi, the bollywood rising star of that time endorsing the brand in an unusual style. Vivek was shown in the retro look with typical combination of Elvis style and Shammi Kapoor style in an old lamby scooter screaming Wakaw. The 360 degree branding efforts ensured the good publicity of Vanilla Coke. But by this kind of advertisement they positioned Vanilla Coke as ‘Cool and Different Drink’. The targe segment for this campaign was not right. People liked this campaign because they have seen flashy old star and the lamby and could easily relate the old characters and the concept. But a twenty year old person may not relate or understand the concept. In that respect, the brand may have

Sales had been flat for the first five years of the 2000s and were in decline. "In 2007, Kraft Foods China was an unprofitable, $100 million business that was not growing," noted Sanjay Khosla, Kraft Foods’ president of developing markets, in an interview published by the Boston Consulting Group. Kraft was even thinking of pulling the product out of the Chinese market completely, due to poor sales.

Variants in the traditional chocolate bar first appeared in 1996 when "Kit Kat Orange", the first flavour variant, was introduced in the United Kingdom. Its success was followed by several varieties including mint and caramel, and in 1999 "Kit Kat Chunky" was launched and received favourably by international consumers. Variations on the traditional "Kit Kat" have continued to develop throughout the 2000s. In 2000 Nestlé acquired Fujiya’s share of the brand in Japan, and also expanded its marketplace in Japan, Russia, Turkey and Venezuela, in addition to markets in Eastern and Central Europe.[2] Throughout the decade 'Kit Kat' has introduced dozens of flavours and line extensions within specific consumer markets, and celebrated its 75th anniversary on 10th October 2009.

I believe that the first key step in this has already been done – doing and in depth research of the market and Plenitude’s position in it.

As you know Thailand has many brand of donut and last year have new brand come to Thailand it is Krispy Kreme Doughnut. First time that they promote everyone interesting and exciting about that. Now it not interesting like beginning period. So, our group would like to study about customer preference and want to know about customer satisfaction with price, place, taste and location of Krispy Kreme Doughnut.

Krispy Kreme Doughnuts Incorporates principal activity is to produce and market doughnuts and related items. The operations are carried out through three segments, company stores operations, franchise operations and Krispy Kreme Manufacturing and Distribution. The stores are both retail outlets and highly automated producers of over twenty varieties of doughnuts. The company is a branded specialty retailer, and produces more than three million doughnuts a day. In addition to its Krispy Kreme stores, the company sells its doughnuts in supermarkets, convenience stores and other retail outlets throughout the country. The Krispy Kreme Manufacturing and Distribution segment sells doughnut-making equipment, mix, other ingredients and supplies

Pepsi Co started in 1965 and became one of the world 's highest end user product businesses with a number of important and precious trademarks (Bongiorno, 1996, p 70).