Oreo, The Leading Biscuit Brand Of Mondel Ē Z International Essay

This changed in 2012 when Kraft teamed up with Mondelez International Inc. “Mondelez International’s strategy was directed at exploiting its powerful brands of snack foods across the 165 country markets where its products were sold.” (Gamble, 2016) The company aimed to fulfill their strategy by expanding the company’s product line to include cookies, chocolates, candy, gum, and

("Cookies when it comes to cookies Oreo's were the best"). Best sold in the 20th century. ("Introduced by the American company Nabisco Oreo's were born, although Oreo's were the best selling they didn't get there own holiday like sugar cookies July 9th national sugar cookie day"). The U.S. Is the worlds biggest "cookie" distributer, U.S. Spent 550 million annually on Oreo's alone. In the U.S. They have a cookie cutter museum. ("The animal cracker was the first comical cookie"). Even know

The $2.5 billion9 Indian biscuit market is growing 14% annually and is expected to grow

The market for carbonated soft drinks is saturated with many brands. The top five are, Coca-Cola, Diet Coke, Pepsi-Cola, Mountain Dew, and Dr. Pepper (Hartlaub, n.d.). Over 90% of the market is dominated by three companies, Coca-Cola, Pepsi, and Dr. Pepper/Snapple (Statista, 2015) Because the soft drink industry manufactures its products in mass amounts, they can produce economies of scale and create a competitive advantage over smaller or new companies trying to

Bread and biscuit constitute largest segment of consumer food in India. Both biscuit and bread are items of mass consumption in our country. Almost 2 million tons of biscuits are produced in India each year and consumption is growing at 10-12 per cent annually. Parle-G or Parle Glucose biscuit are one of the most popular confectionary biscuits in India. For decades, productivity was instantly recognized by its iconic white paper and depiction of a young girl covering the front. The objective of this case study is to find out the reasons for the preference of people in glucose biscuits and also to know why Parle-g No.1 in this segment is. Further, it also brings to focus the infrastructure available to company which helps it to maintain supply and awards it has won over years. This study is also to looks into history of the brand and highlights the ideals on which it was formed. These strategies in terms of public relationship and advertisements which resulted huge market share have also been touched upon. Moreover, its availability in India and its exports has also been mentioned.

I know that a pack of Oreo’s with 30 cookies and that a pack of Oreo’s with 25 cookies cost $2.75 . I also know that Oreo’s are liked by many people and there many people’s favorite cookies.

As the external and internal analysis are very useful for marketing a large enterprise, this essay will explore both external and internal analysis that Tesco has been performed. First, it will define and outline the importance of SWOT and PESTLE. Then, it will examine the Strengths and Weaknesses of Tesco. Next, it will use the PESTLE to carry out Opportunities and Threats. Finally, it will evaluate the reason Tesco’s profits and market share have fallen.

The global marketplace is an excellent and exciting and high paced. It offers businesses and companies with a broader client base, and it means that there has to be an application for all the relevant strategies intended to bring business growth. It also offers these organizations the chance to create variation to their goods or rather products most likely unheard of/not familiar only operating in America or their domestic countries (Siegert, 2011). The objective of this report is utilizing the SWOT analysis to determine quickly the international markets that Kraft Foods need to enter and venture and also ways of developing strategies for the new products. One of the most influential and powerful weapons of a corporation has in the globe to get into global markets in their respective reputation. Apparently, money and healthy products are the additional weapons. SWOT analysis entails the examination and assessment of both internal and external factors which include the (opportunities and the threats) such as the business strengths and weaknesses that may impact an organization. Having the ability to determine the SWOT analysis offers a corporation with the potential and power to determine its strategic plan. It is important for a business to ensure that they fully maximize their high points and opportunities and reduce its weaknesses and threats to be able to position itself ahead of the strategic team.

Kraft Foods Inc., (Kraft Foods) manufactures and markets snacks, confectionery, and quick meal products worldwide. Kraft Foods is number 1 US food company and number 2 worldwide. It is principally engaged in manufacturing and marketing of packaged food and beverages. The various products offered by the company include cheese, dinners, dressings, coffees, meats, biscuits, cream cheeses, powdered beverages and chocolates. The company markets its products under the brand names of Kraft, Maxwell House, Oscar Mayer, Oreo, LU,

The confectionary market consists of retail sales of chocolate, gum, cereal bars and sugar confectionary. The chocolate segment of the market was the most profitable in 2014, with a total revenue of $18,835.3m USD, which equates to 50.4% of the markets total value while the sugar confectionary segment achieved a total revenue of $11,193.8m USD, equalling 29.9% of the markets aggregate value. (MarketLine 2015, p.7)

The Oreo was first offered to the public on March 6, 1912(Bakery Network). They were manufactured by the National Biscuit Company (now Nabisco), and became an instant hit. But this was not the first chocolate cookie sandwich. Chocolate cookie sandwiches were a popular homemade treat since the mid-1800s, and the Sunshine Baking Company’s Hydrox had already been on the shelves for around two years. However, the National Biscuit Company was much larger and stronger than its competitors. Formed from the merger of the country’s largest bakeries in 1898, the company was extremely modernized and was selling half of America’s cookies. National Biscuit, using an ad campaign, and its powerful production capabilities, easily pushed the Oreo past Hydrox on its way to become one of the most popular cookies of all time(Palmer).

Nestlé is a multinational company with headquarters in Vevey, Switzerland. This company was founded by Henri Nestlé in 1886. Nowadays, Nestlé is not only the largest food and beverage company in the world by offering more than 8,500 brands and 10,000 products, but also has grown to the global leader in nutrition, health and wellness company. It employed more than 283,000 people in more than 456 factories or operations spread over 80 countries around the world.

Kraft maintains focus on its “unrivaled portfolio of brands people love,”2 as more than 80% of its revenues come from products that hold the number one share position in their respective categories. Kraft‟s capital structure is 64.1% equity and 35.9% debt. Its operating margin is currently 13.69% (EBIT/revenue). Kraft is a high yield dividend-paying company offering 3.70% dividend yield. Its earnings per share ratio (EPS) is currently 2.09. COMPETITOR OVERVIEW Given Kraft‟s large portfolio of brands (see Appendix E) and range of products, it faces competition from domestic and international companies, smaller regional companies, and generic brands. Some of Kraft‟s key competitors are Nestle, Pepsi-co, Coca-Cola, Danone, and Heinz. As Kraft moves forward with its plan to capture market share in developing markets, it must be aware that several of its competitors have similar growth strategies. For example, Coca-Cola has named Mumbai one of the cities most important to its growth and Nestle touts its commitment to Middle East operations after opening a $136 million manufacturing plant in Dubai (see Appendix F). GLOBAL GROWTH STRATEGY - “HITTING OUR SWEET SPOT” Seven months after acquiring Cadbury, Kraft announced a new global growth strategy. Centered on marketing leading consumer brands (see Appendix G) and pursuing growth opportunities consistent with consumer

As said by key (2015), “The Hershey Company (HSY) is the largest producer of quality chocolate in North America. It is a global leader in chocolate, sugar confectionery, and chocolate-related grocery products, operating under 80 brands in 70 countries worldwide.” The US confectionery market consists of gums, chocolates and sugar confectionery and the largest segment prior to this market in 2013 was the chocolate segment. The main players in this market are Hersheys, Mars and Nestle with Hershey’s leading the market (31.2%) followed by Mars (29.2%) and Nestle (5.2%) in 2014.

Increasing per-capita income of the country has improved the quality of life which has led people to spend more and looking for value like quality and taste. Large variety of tastes is there in India and so large number of flavours for snack industry and biscuit industry are required. Bingo has more flavours for north India, and has over 16 different flavours. With increased awareness the consumer will move from tastier to healthier foods.