Oreo and Pt Danone Biscuit

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TUGAS
MANAJEMEN INTERNASIONAL

STRATEGIES FOR INTERNATIONAL COMPETITION
&
ANALYZING AND MANAGING FOREIGN
MODES OF ENTRY
FOR
FOOD INDUSTRY (BISCUIT)

Oleh :
Kelompok 5
Margaretha Pink Berlianto (19090054)
Diana Permana (19090062)

PROGRAM STUDI MASTER OF MANAGEMENT
UNIVERSITAS PELITA HARAPAN
JAKARTA
2010
DAFTAR FOREIGN DIRECT INVESTMENT DALAM BIDANG FOOD INDUSTRY (BISCUIT) DI INDONESIA

1. PT Kraft Foods Indonesia. 2. PT Arnott’s Indonesia. 3. PT Ceres Meiji Indotama.

DAFTAR IMPORTIR DAN DISTRIBUTOR DALAM BIDANG FOOD INDUSTRY (BISCUIT) DI INDONESIA : 1. PT Pandurasa Kharisma (Wernli, Famous Amous) 2. PT Nirwana Lestari (Toblerone, Guylian, Ritter Sport, Toffifee, Merci, Werthers Original, Pez, Fisherman Friends, Riesen,
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Both children and adult people like snacks.

The types of biscuits as snacks grow fast both in taste, packaging and form. Biscuit snacks have wide market with market targets including children, boys and girls. The competition, therefore is tight among the products of biscuit snacks marked with aggressive advertising by producers. Investors are more interested in the market of biscuits for snack in the country.

Production capacity growing

Capacity utilization of the country's biscuit industry is high despite price hikes of basic materials.

Production capacity of Indonesian biscuit industry has increased from year to year reaching 232,762 tons in 2003, and 246,728 tons in 2004 and 299,035 tons in 2006.

The increase in production capacity followed expansion by some of the many producers and the operation of new producers.

Producers of biscuit and production capacity

Most major producers in the country such as PT Khong Guan, PT Mayora Indah, PT Arnott's Indonesia and PT Nabisco Foods produce wafer, cookies and crackers.

There are few producing biscuits in tin but they have large market shares especially on certain occasions like Idul Fitri, Idul Adha and Christmas and new year when many people give, send or exchange gifts.

The country has more than 200 producers of biscuits--medium and large producers. Among the large producers are PT Khong Guan Biscuit, PT Mayora Indah, PT Nabisco Foods, PT Arnott's Indonesia, and

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