Organic Farming Concept

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Create the Value: Market Segmentation Analysis and a Value Proposition: Daylesford Organic Farm Concept
Week 3 Assignment
Brief Description of the Daylesford Organic Farm Concept:
Daylesford concept is centered on a working organic farming. The farm was originally established by Carole Bamford. Dayleford has a passion for seasonal, ethical produce that has translated into two London-based farm shops and cafes and seasonal organic, produce sold in Waitrose and other independent stores nationwide. Daylesford has won over 60 national and international awards over the last 3 years for their delicious food, sustainable practices and for their farm shop café (2015, January 25). They have been in business for over 30 years. They company’s
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Statically, it shows that more families in these regions would buy affordable organic products.
Emphasis on Ethics & Socially Responsible Actions:
Marketing affordable organic food should be taking seriously and it should educate consumers on the imports of eating healthy. Dimitri and Oberholtzer stated in their article on marketing organic food is “the one factor that consistently influences the likelihood of a consumer’s buying organic products is education” (Dimitri and Oberholtzer 2012). It is important that mangers and marketing staff research the healthy benefits of organic food and showing consumers real facts. It is important that the affordable organic food to has real facts marketed because of the Federal Food Drug Act. The FDA forbids companies to advertise fraudulently facts about food or drug products. In addition to follow the FDA guidelines, it is important that mangers also follow Nutrition Labeling Act and Consumer Product Safety Act. All food products should have the correct nutritional information on the package under the Nutrition Labeling and Education Act. Also, the affordable organic food should be process and packed follow the Consumer Product Safety Act. Every safety standards should be in place to give the customers the healthiest and safest food on the market.
Value Proposition:
Families are wanted to buy healthier food for themselves and children because of the health benefits. Today, more and more
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