Organisational Behaviour

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Organizational Behavior Stimulating Forces To Differentiate Planned From Unplanned Change Apple‟s soon to be legacy... Page 1 Organizational Behavior Table Of Content Introduction page 3 Company Background Operational Definition page 4 Current Scenario page 5 Apple and Steve Jobs Current Position of Apple Smartphone Industry Trends page 6 Force Field Analysis page 7 Kurt Lewin‟s Model page 8 Criticism of Lewin‟s 3-Step Model page 12 Conclusion page 13 Appendix page 15 Reference List page 18 Page 2 Organizational Behavior Introduction Company Background Apple Inc. was established in 1977 to design, manufacture and market mobile communication and media…show more content…
Planned change is successful with proper implementation of a Strategic Plan, reorganization, restructuring and other implementation of this magnitude. In their paper Liberatore et al. (2000) categorized these changes as knowledge creation, dissemination, altered coordination and communication patterns. They pointed out that people (and furthermore organizations) often fear and resist during changes hence Apple is exposed to the said risk. There are various forces which stimulate change such as your corporate culture, profits, leadership, stakeholders as well as several market analyses which help identify various extrinsic factors that impact an organization such as the ones conducted below for the benefit of our reader. Page 4 Organizational Behavior Current Scenario Apple & Steve Jobs Forbes Magazine once published the following regarding Steve Jobs, “He violated every rule of management. He was not a consensus-builder but a dictator who listened mainly to his own intuition. He was a maniacal micromanager. He had an astonishing aesthetic sense, which businesspeople almost always lack. He could be absolutely brutal in meetings” (Allen, 2011) The distance between him and second best was humongous which may have been expressed by an article published in the Sunday Indian. “There was a time when during late 1997, someone had asked Michael Dell during a conference what he would have done had he been in Jobs’

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