Organisational Behaviour

1292 WordsSep 1, 20086 Pages
Organisation Behaviour is a study of a people, individuals and a group of people's thinking, feeling and behaviour in a organisation. "That is, it interprets people-organisation relationships in terms of the whole person, whole group, whole organisation, and while social system" (, 2008). Because most of us work in organisations, learning organisational behaviour is able to help us understand, predict and influence the behavious of others in organisational setting, and trends in organisational behaviour. One Australia hair-care company develop a range of hair products with refillable packaging in order to maximise brand loyalty and minimise the cost to consumers and the environment. Their innovative packaging are able to…show more content…
It is beliefs about what behaviour is require to achieve the desired results, it means that the understanding what tasks to perform, understanding relative importance of tasks and understanding preferred behaviour to accomplish tasks. As the climate change affecting the whole world, people tend to consume in a more environmental-friendly way, which means that tend to buy product has less impact on population, choosing a service with carbon offset and so on. For example, the hair-care company who has product with refillable packaging, they understanding the trend of consumer buying behaviour, so that to produce refillable packaging for their product and gain consumer loyalty, also they are building their image as a environmental-friendly company, contributing less packaging waste to landfill. By doing survey, they found that 20 to 30% of their sales are in face refill sales as customers like knowing they are contributing less waste to landfill (Johnson, 2008) Although they forgoes some profit by having 20 to 30% of sales as refills, but they benefit from increased consumer loyalty, because of that, it is essentially ensuring the company understand how do play a part in the business and for the environment.

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