Organisational Change Media Case Study

Now, with the advent of the internet greatly transforming the information-gathering sector, the newspaper industry is fighting a tough battle for profitability.

For decades, the Los Angeles Tribune was a driving force behind the news in Los Angeles. The emergence of the internet and of video news blogs and e-commerce have diminished the importance of printed media and greatly increased competition in the newspaper marketplace. Problems such as the rising cost of paper, and an aging customer based have affected the relevance of the Los Angeles Tribune. Also with the decreased advertising revenue, these have caused the paper to revise its goals.

Sherry Turkle made an interesting point in her article called No Need to Call. That point was with new technology we have developed new ways to socialize with our friends, and family. I believe that with this new technology there has arrived new ways to advertise products, places, shows, movies, even people as well. We all have seen ads on websites we visit. Some ads are on the sides of websites, some are even in the middle of them.

Tom and the USA today team faced a new rapidly developing internet information boom. News was not just becoming accessed more by digital sources, but it was being created or changed into digital sources of information. The internet had created, in the context of the news industry, a disruptive outlet to the newspaper production, sales, and distribution. Whole new infrastructures and business strategy focused on web design, rapid information updates, media outlets, and becoming more up to date with the current technological trends in news, information, and communications. With that, Tom realized that the business expand and use its core competencies in content distribution into three formats, which would allow USA today to impact different market segments with one of three particular product/service changes. With the new divisions, the overall strategy would need to become more ambidextrous to guide and coordinate the branches under a single

Problem Statement: The advent of internet brought about both challenges and opportunities for the newspaper industry. On one hand, it required redesigning a new product suited for online customers and on the other it was an opportunity to reach to 123 million potential customers in this category. Thus to keep up with the pace of emerging digitization in every field, like all newspapers, New York Times also added online reading in their product portfolio. However it only worsened the crisis the newspaper was already going through. The operating profit declined by more than 76% from 234Mn$ in 2010 to a mere 57Mn$ in 2011. The circulations were steadily declining and the new online advertising could not compensate for print advertising

First, studies from Carnegie Corporation show that print newspapers have become the least preferred information source by younger people. Since the internet has come to existence it is easier and faster to look up for news online. Moreover, the loss of readers leads to the loss of advertisers and market value. Many newspapers are financed through advertising revenue. If the Newspapers don’t reach a mass audience, it is unlikely that sponsors will invest

Opportunity is the key word for the newspaper industry right now. According to experts, neither digital advertisement revenues nor paywall subscriptions are the answer. Innovation needs to be present in order to define the future of the industry. For example, some added value needs to be present to merit the payment for content that was previously free or can be found using numerous substitute products free of charge.

The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and

There are two possible ways for the online newspaper to make money (Ferrell & Hartline, 2014). The first being USA Today can charge a fee for their App (Ferrell & Hartline, 2014). Second, advertising, like USA Today did in the past by offering six months of free advertising with a paid six months of advertising (Ferrell & Hartline, 2014). USA Today could offer content topic providers front page one inch blocks for one day a week advertising (Ferrell & Hartline, 2014). Distribution and promotion are the third and fourth steps, how to market the online newspaper to readers of all ethnicities, and genders (Ferrell & Hartline, 2014). What better way to promote an online newspaper to varies readers than to use social media as an outlet (Ferrell & Hartline, 2014). The website HootSuite can help USA Today manage their social media accounts like Facebook, LinkedIn, and Twitter (Hendrick, 2016). HootSuite can provide insight into which post resonate with target populations (Hendrick, 2016).

The Chronicle Gazette is one of today’s leading newspapers in the United States, with a circulation of 225,000 customers. Over the past few years, it has been facing a steady decline in its customer base and revenues. This is mainly due to the increase of people using the internet as their means of gathering news and information. The

In 1760, The Boston News-Letter was the first newspaper to be continuously published in the United States. A 250-year legacy of printed news could not have lasted if it newspapers didn't not have it uses. Aside from the entertainment value, newspapers exist for the main purpose of bringing news of international, national, and local news to the doorsteps of the people. Without such frequent and stable form of communication, it would be difficult for any nation to call itself a free democracy. Today however, it cannot be expected that newsprint will last forever. Statistical data firmly suggests newspapers around the world are falling both in number and circulation. The past several years have been difficult for newspapers as other news

Unfortunately, today, the paper faces unprecedented competition from a variety of sources at a time when more and more Americans, especially younger people, are turning away from printed news. That shift has affected the company financially as well. USA Today and other newspapers have struggled with falling revenues and increased costs for several years. Both print and online advertising revenues have been falling steadily, declining by over 51 percent since 2005. Classified advertising has been hit particularly hard, declining by over 71 percent in just six years, most likely due to

Newspaper Owner 1 is a “diversified media company that generates most of its revenues through newspapers sold around the country and around the world” (pg. 122). Competition for subscribers and advertising revenues

The descriptive data shows a slightly different story when it comes to how important community newspaper website managers consider publishing UGC online. When these managers answered generally about the importance of publishing UGC online there were 100 respondents, 30.7%, who consider it somewhat important to publish UGC online. A total of 232, 71.2%, consider it at least somewhat important to publish UGC online. There were 94 respondents, 28.8%, who considered it at least somewhat unimportant to publish UGC online. This is more than three times the percentage of respondents who had something representing a negative attitude toward the overall importance of publishing of UGC in print.

The classic Phrase by Mckinsey organisation, “the culture is how we do things around here” is taken as reference by many great people. It’s true that culture exist in an organisation which influences the work being done and also affects the success or failure of the project.