Organization Behavior Analysis Report on Singapore Airlines

3808 WordsOct 16, 201116 Pages
ORGANIZATION BEHAVIO R ANALYSIS REPORT ON SINGAPORE AIRLINES David Liew Weng Fai Ng Wen Tee Valerie Liang Wei Wen Organization Behavior Analysis Report on Singapore Airlines TABLE OF CONTENTS 1. 2. 3. 4. 5. 6. 7. 8. 9. Company Background ........................................................................................................................... 3 Organization Structure .......................................................................................................................... 4 Organization Culture ............................................................................................................................. 6 Leadership…show more content…
Refer to Appendix) With reference to Figure 1 above, we observe that the SIA has work specialization (Stephen P. Robbins and Timothy A. Judge, 2008, chap. 15, p. 522) worked out clearly in this organization structure chart as it subdivides its main activity into several separate departments. Its main activity is providing excellent air passenger services for all their customers. This work specialization increases efficiency and productivity by encouraging the materializing of special innovative ideas into real quality services for the customers. The organization structure chart shows the different departments (Stephen P. Robbins and Timothy A. Judge, 2008, chap. 15, p. 524) in the SIA. Each department is specialized in a unique area. Silk Air subsidiary, finance and engineering operates as a single business unit while the department of human resources & planning are further divided into flight operations, human resources, engineering and cabin crew based on the functions that each of these sub-departments perform. The department of marketing & regions is divided based on their geographical regions from North Asia, South East Asia, West Asia & Africa, Europe, South West Pacific to Americas along with public affairs. The department of operations & services is divided into commercial technology, airport terminal services, David Liew Weng Fai, Ng Wen Tee & Valerie Liang Wei Wen Page 4 July

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