Organization Culture - Virgin Group

1202 Words Mar 6th, 2013 5 Pages
1. Describe the culture of Virgin group by seven dimensions of organization culture? Every company and organization whatever government or non-government are having their unique organization culture. So what is organization culture? ‘Organization culture has been described as the shared values, principles, traditions, and ways of doing things that influence the way organizational members act, and there are seven dimensions – attention to detail, outcome orientation, people orientation, team orientation, aggressiveness, stability and innovation and risk taking.’ (Robbins, and Coulter, P80) These cultures accumulate through a long period of time, and it bases on the background of the company, the values of the founders, the action of …show more content…
For example, the health club chain – Virgin Active, was a new business of Virgin group in 1999 in UK, and within two years can rescue a chain in South Africa. The Virgin group has more than 90 clubs in South Africa and another 100 in another four countries until 2010. Virgin group can build up near 200 clubs in a short time is an amazing development speed.

Lastly, Attention to detail is degree to which employees are expected to exhibit precision, analysis, and attention to detail. For example, in paragraph two of the article, Richard Branson mentions about that their Virgin airline crews have a high quality services. Virgin airline have a higher requirement for the attitude of the crew. Crews must be smiling, cheerful and please to help. It is because in the situation of using the same hardware, such as airplane type, with competitors, it is necessary to upgrade the software, such as staff’s attitude, to stand out.

2. How culture affects the managers? The organization culture affects the managers by four aspects: Planning, Organizing, Leading and Controlling.

Planning is the degree of risk that plans should contain, whether plans should be developed by individuals or teams. For example, in the article, if Virgin group plans to hire people, the conditions of the applicants must include having a strong team spirit and creative.

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