INTERNATIONAL HIGHER DIPLOMA IN MANAGEMENT
Assignment
STUDENT NAME | : | | EDHAT REGISTRATION NO. | : | |
PROGRAMME | : | International Higher Diploma in Management | SUBJECT CODE & TITLE | : | MCG 202 / Marketing | ASSIGNMENT TITLE | : | Applying marketing concepts and theories for organizations |
Summary of the Learning Outcomes covered: 1. Investigate the concept and process of marketing 2. Explore the concepts of segmentation, targeting and positioning 3. Identify and analyze the individual elements of the extended marketing mix 4. Apply the extended marketing mix to different marketing segments and contexts ASSIGNMENT TYPE | : | Individual assessment | DATE | : | 29/06/2013 | DUE DATE | :
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| MCG 0202.1.3 | 30 | | Total | | 100 | |
TASK 02 | Covered Assessment criteria | Allocated Marks | Given Marks | Using appropriate criteria’s explain the selected organization’s target marketing | T2.1 | Identify the macro and micro environmental factor influences of the selected organization marketing activities and decision making | MCG 0202.2.1 | 30 | | T2.2 | For a four week period you must keep a diary of the products you purchase. This is a listing of the products when and where you made the purchase. Do this on a daily basis. At the ends of each week look for three products that you seem to consume most regularly. Then think back on that week and analyzea) Why you bought that product over anotherb) What advantages and disadvantages resulted from purchasing that
Management is faced with many decisions when considering the environmental factors that affect marketing. This includes global economic interdependence, demographics, cultural differences, social responsibility, ethics, and technology. It is imperative for a company to understand how these factors can greatly affect the outcome of a company’s marketing plan.
2. Situation Analysis – presents relevant background data on sales, costs, the market, competitors and various forces in the macro environment
1. Strategies: A business strategy is the means by which it sets out to achieve
A well-known marketing book (Armstrong, Adam, Denize, & Kotler, Principles of Marketing, 2015) lists the following environmental factors influencing the company from a macro point of view: political, economic, social and cultural (society’s values) and technological.
The word “Marketing” refers to an activity that is strategically concerned with the management of relationship among an organization and environment. Environment could be described as an internal and external condition to an organization. Internal Environment consists of situational factors that are present within the organizational boundaries whereas external environment consists of any factors or conditions that are not under the control of an organization. Internal Environment creates strengths or weaknesses for a firm, however external environment may create opportunities or threats. Over the past some years, a significant change in external environment has been happened. In
Marketing strategy and marketing are becoming more important elements to the business now than ever before, due to dynamic environment throughout the globe. The changes taking place in the political, social, economical and technological environment have a great impact on the businesses and posing great challenges to the business to survive in the dynamic market place as the world is transforming into the boundary less world. (Crittenden VL, Crittenden WF & Muzyrka DF, 2002)
Marketing strategies and the resources-A marketing strategy is the foundation of a marketing plan; it integrates an organisation’s marketing objectives, goals, policies and actions.BBQfun’s 3 types of marketing strategies-
Briefly describe the pricing structure that is used with this product and explain the benefits of this method.
The purpose of this is to formulate a suitable marketing campaign for your chosen organisation. Produce a report detailing the below. As part of the introduction to the report give a brief explanation of the various elements of the marketing process (LO 1.1) Evaluate the benefits and costs of a marketing orientation for the selected organisation. (LO 1.2) Carry out a thorough organisation, industry and market environment situation analysis. For this, identify and analyse Macro environment, Micro external environment, Micro internal environment and the capabilities using a range of tools and techniques suitable for each market situation. Summarised your analysis using a SWOT Analysis. Include minimum key factors such as the different analysis models, you must carry out; - Macro environment analysis - Micro external environment
After comprehensive research into the beer market specifically focusing on the four beer brands Little Creatures, Heineken, Budweiser and Victoria Bitter, our group propose the introduction of a new product into the Little Creatures product line. Similar to Heineken, we believe Little Creatures would benefit from the introduction of a Bright Ale keg. This line extension would promote bulk buying of Little Creatures beer and expand their cultural persona by encouraging community gatherings. Which is perfectly aligned with the ethos they have built to date. The sharing of what is one of their premium beers would further attract potential customers through this social networking focal point.
Price is a very important component of the marketing mix. Hence highly considered in the business planning and the marketing planning because it directly influences the company?s profit/ and loss, and its survival in the market. Adjusting the price of the product has a large impact on the marketing strategy, sales, and demand of the product. In most of the competitive markets, price is determined by the laws of demand and supply. For example, the prices of Dhiraagu products can?t be higher than that of the Ooredoo prices because Maldives telecom market is very volatile and sensitive. Customers may change the service provider very frequently as the country is small and it is very much easier in moving into these companies. So in order to achieve business growth across all segments Dhiraagu have to maintain the quality of goods and services at reasonable prices. Since Dhiraagu is a well-established company, Price component of the marketing mix is been well innovated and is very
Critically analyse the marketing strategy using by the organization considering aspects of the market mix such as market positioning,product,pricing and distribution
In short, a process is a process, no matter how large or small. It is important to note the following key points.
“Woolworths Limited is an Australian retail company made up of a number of businesses all providing our customers with quality, range, value and everyday low prices. We 're built on a passion for retail, attention to detail, working hard, ensuring the safety of our customers and our people, and having fun.
Hence, marketing research is carried out to identify both organization’s internal and external environmental situation or position and options for better performance.