Organization Marketing Process

1209 WordsJul 29, 20135 Pages
INTERNATIONAL HIGHER DIPLOMA IN MANAGEMENT Assignment STUDENT NAME | : | | EDHAT REGISTRATION NO. | : | | PROGRAMME | : | International Higher Diploma in Management | SUBJECT CODE & TITLE | : | MCG 202 / Marketing | ASSIGNMENT TITLE | : | Applying marketing concepts and theories for organizations | Summary of the Learning Outcomes covered: 1. Investigate the concept and process of marketing 2. Explore the concepts of segmentation, targeting and positioning 3. Identify and analyze the individual elements of the extended marketing mix 4. Apply the extended marketing mix to different marketing segments and contexts ASSIGNMENT TYPE | : | Individual assessment | DATE | : | 29/06/2013 | DUE DATE | : | 16/08/2013 |…show more content…
| MCG 0202.3.4 | 25 | | T3.5 | Analyze the additional elements of the extended marketing mix of the organization. | MCG 0202.3.5 | 15 | | Total | | | 100 | | Take a multinational organization and apply the marketing mix for the selected new segment | T4.1 | For your organization’s product identify two different market segments in consumer market and suggest a full marketing mix. | MCG 0202.4.1 | 30 | | T4.2 | In your selected organization explain the differences in marketing products and services to organizations rather than consumers | MCG 0202.4.2 | 30 | | T4.3 | Evaluate the domestic and international marketing activities of the organization and explain the differences between both activities. | MCG 0202.4.3 | 40 | | Total | | 100 |
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