Organizational Analysis: East Carolina's Athletic Marketing Department

The belief that new facilities bring in better recruits was tested by the research into the subject. Although new facilities did attract more initial interest from recruits (Schneider, 2012) the final decision about which school to attend came down to other different factors. In the study of “The impact of Athletic Faculties on the Recruitment of Student Athletes” college athletic prospects were asked why they choose the college they did. With factors such as playing time, location, tradition, education, facilities, teammates, and school color to name a few, the results were as follows. Non-Scholarship athletes that had no option to receive finical aid from the school they planned on attending, like the ones in division III, had top five factors of 1) playing time, 2) social life, 3) Education, 4) Location and 5) Financial Aid. Not until after the top ten did weight room and locker rooms came into effect. In another study it was shown that scholarship athletes in Division I were motivated by completion and achievement, while in division III the main motivator to play was the “experience” or the social

The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics.

The sport management programs boast a business-centered curriculum that touches on topics such as finance, economics, marketing, brand strategy, race relations, human resources and organization behaviors and management. Students who are pursuing a bachelor of arts in sport management will take business and liberal arts prerequisite courses during their freshmen and sophomore years. Students must apply for acceptance into the upper-level program at the end of their sophomore years. Admittance to this program is very selective because it is based on the students’ performance and their demonstrated commitment to sport industry careers. All courses are taught by faculty who are personally experienced with the global sports

Each season college students and fans support their sports team in hopes of a National Championship Title. They purchase season tickets, team clothing, and expensive sports packages from television providers in order to watch their team from afar. This generates a lot of cash for universities and retailers.

A plethora of reasons exist as to why a certain sport might signal importance to a state, but in Indiana, the sport happens to standout on a whole different level. Current Southeast Dubois Superintendent, Rick Allen, commented on why Indiana high school basketball remains superior saying, “One reason Indiana high school basketball is such a standout of a sport in Indiana is because of the community support behind the team” (Allen 2). The era of basketball between 1911-present remains crucial today not only for the big schools’ gyms in Indiana, but also for small towns gyms such as Huntingburg, Loogootee, Tell City, Ferdinand, and numerous others.

The month of March may be the largest stage for the National Collegiate Athletic Association. The basketball tournament known as “March Madness”, brings in publicity, as well as revenue for the schools. People may ask, “why is this college basketball tournament so popular?” The answer is, it is the student athletes that make it exciting to watch. The athletic director for student services at Kansas State University, Phil Hughes, calls the student athletes “The Entertainment Product” (Varsity Green 13). The nickname may sound rash or rude, however he is right. The student athletes attract the crowds, that lead to sold out arenas. Hughes’ office is in a $1 million facility in the academic learning center at KSU, right next to the $2 million football facility (Varsity Green 14). If it were not for the publicity and revenue from the big-stage events for KSU, there would not be any million dollar facilities for the students and coaches to enjoy.

1. Discussion: What factors drive Nike’s decision to stick with some form of network organizational structure rather than own its manufacturing operations?

In this paper, we present an elaborate analysis of the marketing mix employed by Nike in its marketing strategy. The marketing mix is conducted on the basis of the concept of "marketing mix" which is usually referred to as the "4Ps" as an important means of effectively interpreting as well as translating the marketing strategy into practice as noted by Bennett (1997).A recommendation is also provided.

Back in 2010, the Director of Ticket Operations resigned from her position on the morning of February 11th at Kansas Athletics Incorporation as the grand jury prosecuted her and four associates for their parts in an apparent ticketing scam. Prosecutors say the cost of the ticketing is up to $5 million in the previous 5 years during the incident.

Southwestern University: F The recent success of Southwestern University’s football program is causing SWU’s president, Joel Wisner, more problems than he faced during the team’s losing era in the early 1990s. For one thing, increasing game-day attendance is squeezing the town of Stephenville, Texas and the campus. Complaints are arising over parking, seating, concession prices, and even a shortage of programs at some games. Dr. Wisner, once again, turns to his stadium manager, Hank Maddux. This time, he needs a guaranteed revenue stream to help fuel the stadium expansion. One source of income could easily be the high-profit game programs. Selling for $6 each, programs are a tricky business. Under substantial pressure from

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

“To this day, after being in this business … the best day on a college campus is graduation, When I see kids I had a relationship with … graduating, you feel like you had a part in that.” David Williams, Athletic Director of Vanderbilt Athletics. Being around sports my whole life and now currently coaching a basketball team, I have encountered a few athletic directors and their supporting cast, which in a high school, it’s the principal and the administration staff. In some circumstance, especially from most coaches’ point of view, it is always about the result of the team and how good the players are. For some athletic directors, it is the same, but at the school I coach, it is also about

a. What should the management of Sports Products Inc. pursue as its overriding goal? Why?

The price that we pay is the value that we associate to any product, whether it is a good or service. It is the compensation given to a person or authority to purchase an object or service. The greater the value associated to the product, the greater the price.

Sports marketing are one of the most vital uses in the field of marketing nowadays. Many companies have a trend to use sports and sports celebrity in developing their marketing campaign because they have the ability to influence others and they already are role models for a wide share of consumers in the marketplace. So, companies benefit from their popularity and reputation for its brand awareness. Especially some companies in the food and beverages industry which are concentrated on the marketing campaign and make a huge number of expenditure and its budget. Pepsi have many product lines, it introduces a product line for soda which includes many versions such as Pepsi, Mirnda, Seven Up, and other version of Mirinda like Orange and Apple. The second product line is related to the juice. The third category is related to Aquafina mineral water. There are width of every line and versions for every product.