Organizational Background. The Company That I Am Evaluating

These platforms can enhance and aid in the success of businesses. Facebook is the largest social media site used in social networking. This social networking

The usage of social networking sites in today’s society has reached new levels due to the recent advancements in technology that are available to worldwide users. Because of the improvements in technology, it is common for many businesses to make adjustments to its policies and procedures to meet the needs of their customers. This strategic planning allows the companies to reach new audiences, a strategy which further enhances the company’s relationship with its customers.

Through their websites, many other companies are incorporating Social Media. Alone in 2010 there have been 2.5 million websites of companies that have incorporated themselves with Facebook. And now so many more companies are also choosing LinkedIn to employee the most brilliant people. The “fastest

Facebook was launched on February 4, 2004 by nineteen year old named Mark Zuckerberg (Carlson). In 2010 it became one of the most popular websites in the world, visited by over 400 million people per month. The sudden popularity of Facebook was so extraordinary, that a movie called “The Social Network” came out telling the story of its development (The Social Network). This site created an innovative way for its users to exchange messages, post status updates, post photos, and join common interest groups. In addition to that users can like and comment on

Shortly after Myspace, Facebook began in 2004. Mark Zuckerberg, a student and computer programmer at

During his college years at Harvard, Mark Zuckerberg and his friends worked on a social networking site in which they called it Harvard Connection. It was initially used as a dating site for the Harvard elite. Mark Zuckerberg agreed to help with the project but then later dropped out to work on his own social networking site with his other friends. They ended up creating a site that allowed users to create their own profiles, upload photos and communicate with other users and had called it Facebook. After founding Facebook in 2004, he dropped out of college to run the company, and moved to Palo Alto, California ("Mark Zuckerberg", 2017). By the end of 2004, Facebook had one million users.

Facebook is a major social networking site that connects users through text, post, and video all over the world. It was created by Mark Zuckerberg on February 4, 2004 at Cambridge, Massachusetts. It now has about 1 billion users and has grown to become the second most popular site ever. Facebook has enabled many people to communicate and share things online like never before. In can also raise support or awareness for a cause through facebook. This of course shows

February 2004 saw the launch of Facebook (Facebook.com) It’s creator Mark Zuckerberg launched the site with co-founders and room mates Dustin Moskovitz, Chris Hughes and Eduardo

Facebook is a social networking website that was launched by Mark Zuckerberg in 2004. It was initially designed as a means for Harvard University students to communicate, but it quickly grew and now boasts over 1 billion users worldwide (Facebook 101, 2014). This paper will evaluate the business strategy of Facebook. An overview of the company will be presented, with identification of the company mission statement, financial performance and global operations; a SWOT analysis will be completed, and the strategic objectives will be identified with discussion of specific strategies and contingency plans that will need to be in place to recognize those goals. Lastly, the strategy will be critiqued, with suggested changes presented, if any.

Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.

The benefit of utilizing social media recruitment is the leverage that this mechanism has over traditional methods of recruitment. The problem with utilizing social media recruitment is that the gathering of candidates from Face books other sites may offer a long list of potential candidates which might prove time consuming. The benefit is the younger demographic will offer a fresh and innovative perspective for a company however; the potential problem is the accusation of ageism might deter experienced candidates as they lack the social knowledge of these sites. While, social media recruitment has the ability to lack the quality of potential candidates due to referrals made through LinkedIn as the candidates’ friends/business associates the overall benefit is that a good employee might yield through the contact. The challenge of traditional methods of recruitment is the vetting and screening process is time consuming. The problem with the traditional method of recruitment includes the time spent on each applicant’s personal qualities versus allowing the internet to sort it out. Overall due to the time, cost, retention, and quality the traditional staffing methods have lessened favor for granting and utilizing web-based solutions to find the primary source for higher-quality candidates. Social media allows both companies and candidates a way to conduct research, market themselves, and create a

The company might decide to use social networking to increase boost customer base, sales and productivity through the creation of a virtual community where all its stakeholders interact easily regardless of the distance between them (Settle-Murphy, 2012). The use of social networking will

Initially, Mark Zuckersburg , Dustin , Chris and Eduardo launched Facebook in Harvard in 2004 started with Facebook Wall. Facebook started with 1 million users from the Harvard , Yale , Stanford and Columbia university campus and then they concentrated to more university campus to growth for the company. The company then over the years have evolved design layout of Facebook and making more and more easy to use by concentrating overseas and local users and now they have 86% of total users are outside the USA and Canada. The company have launched Facebook video , Platform launches , Video calling , Facebook Search, Messenger , acquisition of Instagram and atlas and Whatsapp and Oculus and Facebook paper , trending in Facebook and many more. The key strategy of Facebook in past was to expand the social network and innovate new technology to make it more effective so that users can share and connect with people through Facebook. Also Facebook is concentrating in innovation starting with oculus - the virtual Reality. The increasing amount of data created by users and to maintain the data and finding the data patterns from the data is among the biggest challenges the company is facing. To provide the security to each account and help users to maintain their privacy is also a big challenges in today's world. Currently Facebook is on the top list of Social network services and they

Utilising social media for business has been a strategy of human resource management in hiring process. Internet and technology has revolutionised the way people live and also led employers to attract and screen potential candidates on social media, such as Linkedin and Facebook (Zamaria C, 2007). The features of online platform make social media become a common method of attracting applicants for human resource function. For instance, the speed and no geographical limits are distinctive features of online recruitment (CIPD, 2010). A survey conducted by the US Society for Human Resource Management found that the number of organisations that reported using social media as an HR recruiting tool had grown from 56 percent in 2011 to 84 percent in 2015 (SHRM, 2016). Some researches reported that the use of social media is an inevitable trend of hiring strategy in the age of Internet; therefore, employers could not ignore the

The goal of any business is to be successful. Business’ need to hire personnel that can communicate clearly and effectively. This verbiage is noted in job descriptions for both blue collar and white collar jobs. Furthermore, company recruiters are actively engaged in finding qualified personnel, in a diverse job market. Additionally, jobs and potential employees are in global competition; do to technology, which has brought borders closer. One of the technologies, is social media, an internet based application; in which one can share information, ideas, career interests, etc. Facebook,Google+,Instagram, LinkedIn,