Organizational Behavior And Employee Development

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

As to the introduction and value assurance strategy, we notice that the company’s financial and human resources are limited. Here build up strategies from following aspects.

What is marketing strategy? The process of matching the organisation’s strengths to the customer needs, with the aim of achieving a competitive advantage in the market. The combination of product, price, distribution and promotion most suited to a particular group of consumers. • Goal: the create a sustainable competitive advantage in the market • All the elements of the marketing strategy that lead to the development of the competitive advantage require good understanding of consumer behaviour Marketing strategy process: • 1. Segment: understand consumers a. Determine the dimensions (age, geography, subculture) b. Determine the heterogeneity c. Define the needs & goals 2. Target: choose consumers a. Evaluate each segment in

Marketing strategies are activities designed to fill market needs and achieve objectives through the marketing mix.

Human resources are the most valuable assets of any organization, with the machines, materials and even the money; nothing gets done without man-power. In today’s business climate, businesses are faced with stiff internal and external competition. There are various human resource functions that give an organization a competitive edge, but most scholars argue that human resource functions becomes only operational when training has run through them all. This places training and development as an essential function in the survival of any organization. Increasingly, high performance organizations today are recognizing the need to use best training and development practices to enhance their competitive advantage.

Marketing planning involves looking at all angles, the best strategy that will enable a company utilize it resources efficiently. Organizational resources are scarce and thus planning become inevitable. Analyzing the marketing requires adequate knowledge with proper strategies to seize opportunities that exist. Market planning requires that organization understand their internal and external environment. Internal

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in

On the other hand, the managing marketing implementation is the process that helps customers to keep in mind the strengths of the company. In order to accomplish this, three stages are required to be followed such as an analysis of the markets and trading environment, determination of core markets and brand positioning and last, but not least, setting up flexible programmes for implementation. Controlling the marketing plan should include the flexibility of objectives, empowerment for environmental changes and monitoring, in order to allow new opportunities for the business.

Every organization needs to have a marketing strategy so that they know who are their competitors, which market they need to target, do they have resources to compete in that market and what strategies they need to adopt to gain competitive position in the industry. The most important thing is with the help of marketing, company is able to make people aware of its product.

Management must pledge to deliver employees the opportunity for development through the use of training, cross-training and mentoring. Successful management will be required to provide an annual update on the programs and its outcomes. Management plans and organizes a program for the instruction of new and re-instruction of seasoned Skyrail operators, and other J3DMT employees as needed, in the proper and safe operation of Skyrail vehicles in accordance with J3DMT policies and procedures;

According to Caughron, Peterson and Mumford (2011), recent research indicate that the effect of training on several creativity related outcome variables. In order to enhance creativity, HRD interventions are required. HRD is often described as the activities such as training, learning and education to improve people’s knowledge, skills and capabilities (Carbery and Cross, 2015; Ruona, 2016). The importance of knowledge and learning is proved by many studies. McGrath and Powell (2016) identified the importance of skills for promoting sustainable development. Neoliberalism have been encouraged unsustainable development, thus post-productivist vision is required for the sustainable development (McGrath and Powell, 2016). Tjepkema, Horst, H., Mulder (2002) identified that the role of HRD is facilitating and supporting learning opportunities at both organisation and individual levels. HRD interventions can contribute to employee development, improving job performance, problem solving, and organisational performance development.

Marketing strategy is the goal of the increasing sales and achieving the sustainable competitive advantages. Marketing strategy includes all the basic and long-term activities in the field of the marketing that deal with the analysis of the strategic initial situation of the company and the formulation, evaluation and selection of the market-oriented strategies and therefore it contributes to the goals of the company and its marketing objectives.

A marketing manager is an integral part of any company that wants to increase their efficiency, growth or aims to continue to capture the same market share they may already dominate. In simple terms, their job is to help direct the marketing department of a particular business; sometimes they manage numerous products, or in other cases one singular

The field of organizational development (OD) has a rich history of research and practice that is driven by a variety of business needs such as change management, leadership development, internal communications and business process re-engineering. OD has been, and arguably still is, the major approach to organizational change across the Western world, and is globally increasing. However, the ambiguity of the OD discipline is challenged with a posture to curve a standard definition.

Implementing marketing strategies, this topic is perhaps most compulsory in any organization and also extremely