Organizational Behavior And Its Effect On Work Performance Essay

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1. INTRODUCTION In a period when commerce is constantly changing at a growing pace, the need for firms to adapt to or even influence this evolution is at an all-time high. That is, businesses must learn to engage in a continuous renewal of themselves while maintaining their structural integrity (Anderson, 1990 cited in Hunter, 2002). This is because people’s sense of identity has developed which, consequently, has had an effect on work performance. Further, managing individuals with different identities is made more complex by the increase in diversity or the demand for it in organizations due to globalization and rising social awareness. It is, therefore, becoming increasingly important for corporate leaders to have a good grasp of organizational behavior and use it to their company’s advantage. 2. STRUCTURE 2.1. Restructuring at Condé Nast Within any organization, the formal division, grouping and coordination of job tasks, otherwise known as its structure, must complement its goals and objectives to move forward effectively (Robbins and Judge, 2013; Mullins, 2016). For instance, publishing company Condé Nast, well-known for its brands such as Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Teen Vogue etc. (Condé Nast, n.d.a), is currently undergoing a restructuring phase. As society advances towards a more digital age, the publishing industry must become familiar with the utilization of electronic media to complement their printed ones (Tarkiainen et al,
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