Organizational Behavior

1259 Words Oct 11th, 2014 6 Pages
American Red Cross Organizational Behavior and Communication

American Red Cross Organizational Behavior and Communication

“Inspired by the International Red Cross movement established to provide assistance to wounded soldiers, the American Red Cross was established in 1881 by Clara Barton and a number of her acquaintances” (Peerbolte, 2011, p. 17). The mission of the American Red Cross remains largely focused on military service members. However, the organization has expanded on its initial purpose. “The American Red Cross was mandated by a modified congressional charter in 1905 to provide assistance to those wounded by war, provide communication between military
…show more content…
Such communications are expressed using oral and written communication. Communication is imperative in such a large organization. “Today, headquartered out of Washington, D.C., the American Red Cross is a nationwide network of over 700 chapters organized into seven divisions and 36 blood service regions” (Peerbolte, 2011, p. 17). With such a large network of chapters and volunteers, organizational perception is imperative to the function and effectiveness of the Red Cross. “Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment” (Robbins & Judge, 2011, p. 168). When an organization such as the Red Cross relies on volunteers and donations, perception is a concept that must be cultured and nurtured. “Characteristics that affect perception include your attitudes, personality, motives, interests, past experiences, and expectations” (Robbins & Judge, 2011, p. 168). By providing such a wide range of open communication methods, the American Red Cross maintains a largely positive perception held by volunteers. “Employees form an overall subjective perception of the organization based on factors such as degree of risk tolerance, team emphasis, and support of people” (Robbins & Judge, 2011, p. 541). A misalignment between the espoused values and enacted values of the American Red Cross could cripple the non-profit organization. If the volunteers or the public would perceive such a

More about Organizational Behavior

Open Document