Movies often depict a glimpse into the inner workings of organizations which are complex and fascinating entities that consist of a group of people, who work together. Analyzing how the characters, as individuals and groups, interact with one another allows for an understanding of “how people think, feel and act” within an organization, also referred to as the study of organizational behaviour. The movie The Devil Wears Prada, set at Runway fashion magazine in New York City, is the story of Andrea "Andy" Sachs, an aspiring journalist who gets the job that “a million girls would kill for”. She is hired as the second assistant to Miranda Priestly, the powerful and ruthless executive of the magazine. The job is her stepping stone into the…show more content… Both Miranda and Emily (the first assistant) provide a clear example of how and why this is done.
In Miranda’s case, she uses intimidation as a tool in establishing fear, respect and power. In the opening scene, Runway employees are seen running around in preparation for Miranda’s arrival. Once she arrives, she speaks in short commands and uses a condescending tone with all employees irrespective of their experience or seniority in her organization. “Do not bore me with your questions” was Miranda’s response when Andrea asked a follow-up question to Miranda’s instructions. To make her intimidating delivery more effective, Miranda does not make eye contact with her subordinates nor does she use common courtesy such as please and thank you. If Miranda feels that her above mentioned intimidation tactics have not worked, she takes to the ultimate intimidation levels with threats of dismissal.
Because Emily is not the “Miranda Priesely” and does not have the power to exert intimidation tactics, Emily gains her respect and power through self-promotion and exemplification. Self-promotion are used by individuals who seem to be viewed as competent and important members of the organization (Connelly, 2009). For example, Emily explains that Andrea’s job is “just” to get coffee whilst Emily’s duties are much more important such as