BMAL 504 Consulting Proposal Example

In the mid-nineties, Seagram’s core market, the spirits and wine business, had stalled. At the

The understanding of the goal to be envisioned at Seagram moving forward is to become, remain, and develop an outside reputation as the top beverage company with 15% growth each year (Jick & Peiperl, 2011). The vision must effectively be passed to the 200 senior managers to make it a shared goal to be given and embraced company wide. The hope is that the top managed beverage company will be efficient and customer-centered, recognizing employees, while not micro-managing. The old model, based on decades old vision, needs to be replaced with a quasi-tried vision that has helped Seagram remain as one of the top, well-known companies. The new vision has seen success and is moving the company alongvtowards being the top managed beverage company. There are yet and still steps that will provide some right now actions that may help Seagram reach this goal of being the top managed company in the near future.

Upon review of the information provided, it is clear that a vision set forth by Upper management, President and CEO Edgar Bronfman, Jr. had not been implemented and there is much work that needs to be completed to fulfill his legacy. Bronfman’s statement was clear and concise with a vision to be sought after no matter the cost. His vision, according to Jick & Peiperl, 2011 is for Seagram’s to be the “best managed beverage company” (p. 255). Bronfman had an idea/image of how he wanted Seagram’s to be viewed by the world and its employees. His vision offered a baseline for all employees to follow which in turn offers a one company initiative. Offering this baseline for the corporation leaves no chance for deviation from the cause. This company with deep roots in diversity and was losing ground due to changes in the new ideas of sobriety, increases in taxes on liquor, the 1990s recession, increased government regulation and social criticism (Jick & Peiperl, 2011). To define this project is to give direction and purpose to Bronfman’s word by backing them with actual progress towards his vision. This vision for Seagram’s is to not be confused with the need of the newly acquired MCA Corporation. This company should have its own visions and values.

The long term goal for Seagram is to refocus and create values to reflect the company in a bright but effective way. The in depth understanding is there and active , but it’s a concern to the company to re-evaluate each step in moving forward. Seagram beverage company succumb to challenges and it is important to each individual to implement the right change. “ The new processes required numerous changes in how people behaved and interacted with each other-indeed, a new culture” (Jick & Peiperl, 2011, p.257). A new culture is the goal and change is needed to help individuals to reach each milestone, moving

Risk refers to a likelihood, probability, a chance that a loss may occur in a given organization. Most of the times, there is a high risk when there is vulnerability. In this case, vulnerability refers to a weakness that the organization has. Risk assessment refers to the process of identification of potential hazards and proper analysis of the expected losses if those hazards occur (Homeland Security, n.d.). Risk assessment as a way of profiling risk according to impact to the organization. Some organizations have business impact analysis exercises geared towards determination of potential hazards based risk assessment approaches. Organizations’ risk differ depending on the size and the type of business they are doing. The disparity in organizations’ risk call for different adaptation of risk assessment approaches. Even with the disparities of the businesses, proper risk management not only ranks the risks according to the seriousness but also identifies the best methods to control risks in an organization.

This paper discusses three risk analysis methodologies, specifically, MSRAM, OCTAVE, and CRAMM and provides a detailed description of each and how they incorporate risk into a platform for decision makers to use in their endeavors to prevent, protect, mitigate, respond, and in recovery measures as part of the risk assessment and management processes.

Definition of Project: After taking over the reins from his father Edgar Bronfman Sr. in 1994, Edgar Jr. launched a campaign in 1995 after meeting with 200 of his senior management team to announce that Seagram would be the “best managed beverage company”. Therefore, he explained the challenges that profits gain by the development of their premier products, the diversification and acquisitions into new markets during the 1960’s into the late 1980’s would need a new fresh strategy for Seagram’s to keep their competitive standing, hence the introduction of “Seagram Values” (Jick & Peiperl, 2011). These values would direct the company towards effectively managing business processes, the reduction of cost and foresight towards growth opportunities.

Seagram has enjoyed a long history of success from its inception in 1924 with a single distillery in Canada to a world-wise company. During this timeframe, global recognition has afforded Seagram the opportunity to grow to 14,000 employees as well as creatively diversify in a manner than many companies could not imagine. Unique purchases of oil companies as well as what some might argue to be more logical partnerships like fruit juices such as Dole Food Company, Inc. created continued accomplishments that would shore up the company and create a secure future. In addition calculated investments with DuPont, MCA Inc., which includes Universal Studios and them parks as well as electric companies build an impressive portfolio for Seagram as well. We know that highly diversified organizations are more successful, “firms whose business units are highly related to each other, such as in a focused company, are outperformed by those whose business units are moderately unrelated to each other” (Graham, 2012, p.14). Although this argument makes little sense, Seagram has, for years, experienced the benefits of being highly diversified.

4) The 15,000 new employees who have been acquired from MCA/Universal should not be allowed to form their own values but instead should be integrated into the company and subscribe to the values of Seagram. Some have argued that this is not a high priority issue but they are mistaken. Organizations cannot survive with two competing cultures and values.

➢ Marketing people don’t seem to have any understanding of – just throwing away money at a problem doesn’t make it go away

This consulting proposal project is to explore and provide guidance to the cultural changes taking place at Seagrams. We will review the changes that were introduced by the leadership and how this impacts at various levels and products of the organization. The proposal will show what was successful in the past that is no longer effective or can be improved upon. There will be recommendation and how to implement of an actual plan which will then be incorporated or revised into a new initiative for the overall success of the company while taking it into the future.

Many companies emphasize a culture of continuous improvement. While never being satisfied with the status quo can drive

Diagnosis of the current situation: The top management of Seagram was so focused on the “Seagram values”, growth, having the best management and teamwork. The company has a good vision, but without the employees to back the vision, the goals would not be met. Seagram had acquired other businesses, and this was a good move, but at the same time, the employees were still not having their needs met.

Risk analysis is essential for any company regardless of what it may specialize in. However, risk analysis models must be constantly updated. Many older methodologies just cannot meet the modern standards because of factors being constantly introduced in the business environment as business and the world adapt to new developments. However, modern theories in cognitive psychology indicate that there are two fundamental ways humans comprehend and rationalize risk. These concepts reach into all forms of risk analysis. In relation to security risk analysis these are often referred to as Quantitative and Qualitative risk analysis. Quantitative risk analysis uses algorithms, probability calculus, formal math based logic, and risk assessment to

One well accepted description of risk management is the following: risk management is a systematic approach to setting the best course of action under uncertainty by identifying, assessing, understanding, acting on and communicating risk issues. In order to apply risk management effectively, it is vital that a risk management culture be developed. The risk management culture supports the overall vision, mission and objectives of an organization. Limits and boundaries are established and communicated concerning what are acceptable risk practices and outcomes. Since risk management is directed at uncertainty related to future events and outcomes, it is