Organizational Commitment and Communications Paper

1151 WordsJul 20, 20115 Pages
Organizational Commitment and Communications Paper Jennifer Watson COM/530 Communications for Accountants Allen Sutton July 4, 2011 Organizational Commitment and Communications Paper The selected organization is Walt Disney Company. In this paper the subject to discuss is how different leadership styles affect group communication, analyze different sources of power and the affects on group and organizational communication, identify the motivational theories effective within the culture of the company and the role of communication as an element of these theories, and the commitment of the workforce to the organization and their relationship to the organization’s communication. Walt Disney himself set a high standard for the quality…show more content…
Motivational Theories The Disney Company encourages communication throughout the organization, and this communication is what helps to make a strong organizational culture. A few motivational theories are effective in the Disney Company’s culture. Psychologist Frederick Herzberg proposed the two-factor theory otherwise known as motivation-hygiene theory. This theory believes an individual’s relationship to work is basic and that attitude toward work can very well determine success or failure (Robbins & Judge, 2011). This theory is one for the Walt Disney Company. The founder Walt Disney’s attitude toward the company from the beginning was to bring happiness to everyone that has any parts of the company. A happy founder gives off a chain reaction and therefore gives the company happy employees and customers. Employee’s are happy and have job satisfaction shows it through his or her positivity and it reflects in one’s job performance. Another motivational theory is a goal-setting theory that the Disney Company uses to motivate their employees. A goal-setting theory is a theory that says that specific and difficult goals with feedback, lead to higher performance (Robbins & Judge, 2011). The Disney Company has many projects going on at one time so setting goals keep the employees motivated to do their jobs. The Disney Company also can use the reinforcement theory that states that behavior is a function of its consequence. The Disney Company offers great
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