Organizational Culture: Case Study of Evernote

1090 Words May 17th, 2013 5 Pages
Evernote is fast growing software and services designed for notetaking and archiving (Bryant, 2012). Evernote started in 2008, and reached 11 million users in July 2011, dominating the notetaking application market. Evernote Corporation provides applications that allow individuals to save their ideas, projects, and experiences on computers or phones they use. Evernote’s organizational culture is strongly based on employee’s morale and staff’s commitment; hence, it is focused on retaining and training the best employees by providing them employee perks. The culture is open and free and its core is to improve the life of its employees and family in order to keep employees happy and increase productivity (Richtel 2012). It is believed that if …show more content…
These perks ensures that employees are happy and need not worry about their home so they can spend full attention on being productive at work and do not think about switching jobs. David Lewin, a compensation expert and management professor at the University of California, Los Angeles, said he viewed the perks as ‘part of a growing effort by American business to reward people with time and peace of mind instead of more traditional financial tools, like stock options and bonuses’ (Richtel, 2012).

Involvement culture emphasizes an internal focus on the involvement and participation of employees to rapidly adapt to changing needs from the environment. This culture places high value on meeting the needs of employees, and the organization is characterized by a caring, family-like customers, and avoiding status difference (Samson & Daft, 2012). According to Phil Libin, Evernote’s CEO, Evernote have a flat and very open structure, there is no office and no signs of superiority. There are evidently differences in pay and positions, but there are no status symbols. Libin believes that special seats create artificial barriers to communication. They create artificial things that people focus on rather than just getting their job accomplished (Bryant, 2012). Evernote recently implemented Evernote Officer Training. It is a voluntary program in which the company randomly assigns people to any other meeting. These people from other departments are there to
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