Organizational Culture Through Csr Initiatives Are Tentree And Nike Essay

Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world 's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 Billion making it the most valuable brand among sports businesses. Nike and Precision Castparts are the only Fortune

Nike’s employment of the cultural relativism philosophical approach, used to justify ‘sweatshop’ labor practices in developing countries, had a detrimental effect on the reputation of the company. In 1998, Nike had to lay off staff amid lagging sales resulting from the backlash against the company. Today, Nike is recognized as the leader in athletic apparel, and one of the favorite brands among millennials and teens. A significant part of that success is attributed to the company’s dramatic change in social responsibility, initiated by its then CEO, Phil Knight, in 1998 (Lutz,

sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes, they

After many years of customer requests, Company Q began selling a very limited amount of health-conscience and organic products. When local food banks asked for donations of day-old products, management declined due to worries over employee theft and fraud. If Company Q had looked at this request through the eyes of a socially responsible business, they could have donated the left over products to those in need, which in turn, would have given the perception that Company Q is concerned about the people in the neighborhood. When the residents of a neighborhood see or feel that a company is giving back to the community, they are more willing to patron the business. “The actions of a company color the perceptions, behavior, and well-being of its customers, prospects, and the community at large, affecting its own health as well as that of the world around it.” (McKee, 2012) Employees who work in the grocery store would also feel a sense of pride that their employer is giving back to the people who spend their hard earned money at their store. Employees who are happy and proud of where they work have less

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the world 's leading supplier of shoes and apparel and a major

There are many companies in the sports apparel, footwear and accessories industry, such as Nike, Adidas, Puma,

The NIKE Company, is engaged in the design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services. Nike Company operating segments include North America, Western Europe, Central & Eastern Europe, Greater China, Japan and Emerging Markets. However, the Nike Company portfolio brands include the NIKE Brand, Jordan Brand, Hurley and Converse. The Company sells their products to retail accounts, through their retail stores and Internet Websites, and through a mix of independent distributors and licensees across the world. The Company's products are manufactured by independent contractors (Guru Focus, 2017)

This recent reality, combined with globalization, is forcing companies to forge new kinds of relationships with buyers and countries. The financial valuation of companies are taking ever greater account of intangible elements, such as brands, patents and the company’s general image, with companies being bound to take account of these things in an effort to satisfy their shareholders. Environmental protection has become a highly motivating factor, and companies are being pressed to identify stakeholders with whom to team up. With brand value and reputation increasingly being seen as one of a company’s most valuable assets, CSR is now seen as building loyalty and trust amongst shareholders, employees and customers ( Tssa, (n.d.)).

Nike’s organizational Form reflects a conglomeration of resources, processes and people around the activities most critical to their target customers in terms of its Value Proposition. It decided therefore to concentrate in depth on the critical activities and competencies rather than increasing the breadth of its

Nike’s resellers in the market intermediaries are all around the world which helps Nike to sell all their products to the customer directly. Meanwhile, physical distribution firms helps Nike company to store products in warehouse and distribute the products to the retails shops. Besides that, Nike’s marketing services agencies helps the company to conduct market research for product improvement and promote their products to the publics through advertisement to attract customer on the advantage of the

Nike is an American multinational corporation that is betrothed in the design, development, manufacturing and worldwide advertising and trades of footwear, attire, paraphernalia, accessories and amenities. The company’s headquarter is located near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's leading purveyors of athletic shoes and attire and a foremost industrialist of sports paraphernalia, with profits in excess of US$24.1 billion in its financial year 2012 (ending May 31, 2012). As of 2012, it

Nike business model has always been contracting underdeveloped countries, mainly in Asia, to produce its athletic shoes at a much lower cost as compared to its competitors. As it is simple to manufacture an athletic shoe, Nike’s contractors are often able to capitalize on the abundance of unskilled and low-wage workers in their home country to cut down on production costs.

Corporate Social Responsibility (CSR) is the intention of the companies to do the right things and act in certain ways that are good for the company, society and environment. CSR was accelerated in 1970 (Archie B, 2006) and took into account since there was a concern between the increased population and scarce resources. It was established in order to ensure that the global development is sustainable. There are three fundamental aspects of sustainability, economic progress, communities’ relationships and environmental protection. This essay will report the managerial skills, leadership style and management practises in leading and managing an organisation to promote better and greener environment. Considerable research has been undertaken on Toyota Motors Corporation.

The pure growth of the theory of open systems is none other than the practice of the theory of institutions to organizations. Therefore, in Open Systems Theory, the obligations of the operational environment place the organization as a production system that no longer operates according to an instrumental logic. In the field of institutional theory, the organizational environment is now seen as a social phenomenon both institutional and operational .