Organizational Culture at Apple Inc

1727 Words Apr 25th, 2010 7 Pages
Organizational Culture at Apple Inc.
In the year 1976, it was a dream for most people to buy a computer for their homes. Back then the computer community added up to a few brainy hobbyists. So when Steve Wozniak and Steve Jobs sold a van and two programmable calculators for thirteen hundred dollars and started Apple Computers, Inc., in Jobs garage, the reach for success seemed far. But these two young business men, Wozniak 26 years old and Jobs 21 years old, had a vision. Computers aren't for nerds anymore, they announced. Computers are going to be the bicycle of the mind. Low cost computers for everyone. From the first day on the founders of Apple kept their vision intact and they spoke it at every turn. They only hired people into the
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Next, Apple has proved to be much more innovative in the industry than Microsoft. By trying to be always one step further, Apple has managed to develop the iPod and iTunes, as well as the iPhone which are all complements to the digital industry. Microsoft has not developed anything new and original for a long time now. It seems that all they do is creating advanced version of the operating system that is not always compatible with the old ones. Unlike Microsoft who is desperately trying to buy Yahoo! and stay competitive, Apple does not have to do anything to prove its popularity. It already has faithful customers and their numbers are increasing every day. The reason for this is Apple’s good knowledge in customer base.
Apple’s move into new industry may have different effects on its core business. However, given the success of the iPod and iTunes as well as the further promotion on the iPhone, it is safe to say that Apple is doing well in both industries. This means that Apple has already shifted in a different direction (digital music) but so far it has had a lot of success.
In fact, some people might have heard about the iPod first, and then found out that Apple is actually a big and successful company that manufacturers computers as well. If a customer is satisfied with one product, he/she will be willing to buy another from the same company. If a
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