Organizational Culture of Starbucks

1070 Words May 20th, 2013 5 Pages
Organizational Culture of Starbucks
Benjamin A Chesney
Com/530 Communications for Accountants
January 28, 2013
Jon Zimmerman

Organizational Culture of Starbucks

Starbucks Coffee Company is a worldwide conglomerate. Their specialty is coffee. In addition to working as global leader of coffee distribution, Starbucks is also trying to be a global leader in responsibility. They want to show and teach the world that positive thinking, conflict resolution, and giving back to the community are things that people and companies should strive to do. Their quest is to inspire people. “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” ("Starbucks,” n.d.).
Starbucks has created
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Starbucks also values making human connections and nurturing the human spirit. Customers are what drive and move this company forward; laughing and talking with its customers is at the forefront of Starbucks values. Allowing transference to occur with customers and employees creates a home-style, “get-to-know-you,” type feeling. Making these connections helps to elevate the spirit of the person who buys the coffee and is one of many reasons people enjoy sitting in the café to drink and chat with friends. These small moments help to generate a positive energy for all who enter the store. Starbucks stores have a sense of inviting warmth to them because Starbucks is concerned about the positive energy it creates from making connections with people.
Starbucks is always looking for the invitation to expand within the communities of the American people and worldwide. They are predicted to increase their visibility with more storefronts and, “Some analysts suggest it ultimately will exceed McDonald 's 29,000 storefronts” (Plug, 2005. p. 285.). Communication and cultural boundaries can be a conflict for an American company expanding into foreign markets; however Starbucks has already penetrated Asian markets, like Japan, and performed well. They have learned to communicate effectively and overcome both cultural and communication borders based on their philosophy of being “invited” in rather than forcing their brand on a country. Starbucks
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