Organizational Goals

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Abstract Mission statements and organizational goals have evolved dramatically over the past twenty years. Once a mission statement was a simple statement that conveyed why the organization existed. Now, that same statement may include information about supporting sustainability and corporate responsibility. This document will look at trends within mission statements and goals. Organizational Goals According to dictionary.com, a goal is defined as the result or achievement toward which the effort is directed. For each goal that an organization sets, it also sets objectives. Objectives are short-term targets with measurable results. Without clearly-defined goals and objectives, organizations will have trouble coordinating…show more content…
In the Journal of Applied Management and Entrepreneurship study they look at the comparison of performance of firms with mission statements versus those without mission statements and offer that findings have been conflicting and inconclusive. There seems to be differing conclusions regarding the impact of mission statement presence on a firm's financial performance. As cited in Smith, Heady, Carson, and Carson (2013) they did not find any correlation between performance and having a mission statement. However other studies as they cite as Campbell and colleagues reported a positive relationship between mission statement presence and firm performance. Depending on what factors or variables could play a role in the outcome of the study. Conclusion Many things in corporate America have changed over the past several years. Once it was acceptable to just state why an organization was in business and you would probably see something like, “to make the world’s best widget and to make a profit”. Consumers demand more from the organization they support. They want to know that in the process of making the product they consume that the organization will be socially responsible and ethical. Although there is a small amount of research conducted on organizations with mission
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