Organizational Profile Of Walt Disney Company

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ORGANIZATIONAL PROFILE

Organizational Profile of the Walt Disney Company:
Beyond the Disney?s Magical Experience
Pedro E. Cruzfeliciano
University of Louisville
Dr. Carpenter
ELFH 490: Leadership and Management
May 29, 2015

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Running Head: ORGANIZATIONAL PROFILE

Introduction
In this paper, we will explore the magical experience of Walt Disney Company through the structure and symbolic frames based on the Bolman and Deal?s individual lens. The structural frame focuses on the architecture of an organization and other features like: rules, regulations, goals, policies, roles, tasks, job designs, job descriptions, technology, chain of command, vertical and horizontal coordinating mechanisms, assessment and reward systems, and many more (Bolman, L., & Deal, T. 2013). The symbolic frame focuses on the culture, meaning, metaphor, ritual, ceremony, stories, heroes and inspiration of the organization (Bolman, L., & Deal, T. 2013). On this analysis I will also explain the organization?s strengths, weaknesses, opportunities and threats that impact the leadership, partners, employees and community internally and externally.
Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio. Guided by Walt Disney?s imagination and willingness to take risk, he influenced

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