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Organizational Social Responsiveness from Csr Perspective

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Organizational Social Responsiveness from CSR perspective Introduction This paper will first briefly discuss the CSR theory by reviewing its development history. Focus will then be paid on the study of organizational social responsiveness, which includes two basic processes, namely first monitoring external social demands and expectations and then developing internal social mechanisms (Bartol, 2011). To be more precise, the author would like to study the social responsiveness from a CSR perspective. The following part of this research will make two case studies to further explain the theory abovementioned. 1. Definition of CSR There is no clear definition of CSR. EC defines CSR as the responsibility of enterprises for what …show more content…

3.1.1 Analysis of Conoco Philips oil leak Incident Environmental analysis and evaluation This analysis is of great importance to all corporation because, in essence, only those who fit the environment survive. Technical, legal, social, political and economical factors constitute key parts that impact the Penglai 19-3 Field Incident in Bohai Bay. To focus on the CSR aspects of the response mechanism, the author excludes technical, legal, and economical factors concerning this event. As the oil spill unfolded, society as a whole paid ever more attention to this issue and media kept making in-depth reports, all of which suggested a strong ecological protection awareness. The environmental factors played an important role in encouraging Conoco Phillips to pursue a better outcome of social response. Stakeholder management This oil leak incident involved different sides of stakeholders, including China National Offshore Oil Corporation, National Bureau of Oceanography, Ministry of land and resources, fishing and marine culture units and individuals, non-governmental environmental protection organizations, media and social public. A clear and comprehensive understanding of stakeholders is a prerequisite to the effectiveness of social response. Conoco Phillips should take into account the long-term effects of the exterior stakeholders on

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