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Organizational Structure Of Lincoln Electric

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Lincoln Electric is an American multinational and a leading global manufacturer of arc-welding equipment and electric motor, is the biggest company among its related types of business in the world. Lincoln Electric has the advantage on its production. The board of directors of Lincoln Electric believes that the company can make high quality products with lower costs compared to its competitors. Their general strategies are to reduce the cost, and to reach consumers with sustainedly low price. Lincoln Electric has conceded that the source of growth of the company depends on consumers, they thus aim at offering high quality products with low price, and this sales policy has been lasting until now.

The company selects manpower with internal reinforcement for low price strategy as its basic strategy, and also has been implementing a wage policy in order to maximise productivity of works; an end-of-the-year bonus depended on individual performance-related pay and company’s outcome from amount of individual work. Moreover, Lincoln …show more content…

In Lincoln Electric, communication steps between the CEO and production workers are set-up very simple as it only has two to three steps in maximum. Flexibility of organisational operation would be maximised through the horizontal organisation structure. Good communication between the upper and lower sides also has been subserved. Consequentially this simple and flexible organisational structure helps the employees to solve the issues occur in the workplace subjectively with authority. This kind of organisational structure was possible since the CEO and the management of the company understands the importance of employees and believes in employee’s participation in trouble shooting process. It was also possible since the employees themselves too were willing to accept such an organisational

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