Organizational Structure Of Reliance Fresh And The Marketing Structure Of Reliance Fresh

The products/services offered are a large supermarket, a wide range of food and non-food e.g. cd/video, books, pharmaceuticals, a cook shop, food includes:- bakery, meat, fish produce, dairy, frozen foods, tinned/packets, also a customer restaurant and a petrol station.

This is made possible through the fast movement of goods in these stores owing to the relatively lower prices. The fast movement of supplies ensures that the products are always fresh as they do not stay in the shelves or stores for long. In some outlets especially where the number of customers is high, fresh supplies do not even get their way into the stores (Datamonitor, 2012). They are immediately placed on the shelves as opposed to first being kept in the stores and then being transferred into the shelves. Due to this fast flow of goods, customers have come to associate TJ Maxx with fresh products thereby attracting many customers as most prefer to buy fresh products. The situation at Ross is different as the slow movement of goods does not guarantee fresh products. In this aspect, TJ Maxx has a competitive edge over Ross.

The organizational structures within a company can be the determining factor if a business can run efficiently or run chaotically into ruin. The organizational structure is the different hierarchy’s and arrangement of authority, roles and duties in an organization. The Cheesecake factory has a very effective organizational structure which allows for its operations to run smoothly and enables the Cheesecake factory to be one of the highest earning restaurant chains. The structure contains three main levels. The first and highest level is the board of directors which contains 7 members, including the CEO David Overton and 6 directors. The next level of hierarchy called N-1 contains 7 levels including the CFO, President, Area Operations,

b. Make a contract for the transportation of the goods that is reasonable given the nature of the goods and other circumstances.

B. Will the supplier be able to meet our cost, quality, and product performance requirements?

3. A. enters the name of the vendor if the name is on the vendor list

In FreshDirect’s situation, there are only two powers that will significantly upset them. The danger of fresh’s competition that may bring more attracting products to the customers of FreshDirect and the risk of substitute goods and services.

Based out of Long Island City, Queens, FreshDirect was launched in July 2001, by Joseph Fedele and Jason Ackerman. It offers online grocery shopping and delivery service to over 300 zip codes in the Manhattan, Queens, Brooklyn, and surrounding areas. At the time of launch, there had been numerous other online grocery ventures that had ultimately met their demise. What made Fresh Direct unique was that it could offer grocery shoppers: “higher quality at lower prices.” It was able to do so because it had no retail location, which meant there was no rent to pay for retail space. In order to provide its customers with

In a growing ethnic food category, NRFC is facing the decision of launching or not Contadina fresh pizza. Study has shown that business viability is closely depending on brand penetration rate which is not accurately measured. Moreover, NRFC try to get the first mover advantage to face the expected concurrence of Kraft. Product is facing positioning problem, and if the launch failed, it may affect brand awareness and be harmful to its pasta line. NRFC should resolve positioning problem by finding the right price that increase sales reduce dependency to brand parent and ensure product

FreshDirect on-line grocery was founded in 1999, by Joe Fedele, and Jason Ackerman. Started as an on-line option to traditional grocery stores, the company specializes in delivering a wide variety of about 5,000 items. Sales of such things as fruits, vegetables, seafood, prepared entrees and sides, coffee, meat products, deli and cheese products, and bakery items, are just a small part of what the company markets. The company provides same day as well as next-day delivery to

FreshDirect have advances online and food technology and had good knowledge in management but they are weak to deliver coverage and daily food usage products.

The customer has access to the price rates and various schemes and offers, this is the display stage, once the products are chosen the billing takes place at the cashier, leading to the packaging stage where the customer is handed over the product which was formerly stocked at the inventory.

b. The selected vendor must clearly demonstrate the ability to meet customer lead times while conducting themselves in a safe manor.

As seen in the figure, functional structure comprising top level management is embedded in levels 1-3. The geographical divisions are embedded in level 4. Product divisions are embedded in levels 5-7 and the frontline teams, the teams at level 8.

FreshDirect was found in 1999 by Jason Ackerman, Steve Druckman and Joe Fedele as an online alternative to traditional grocery stores. The company specializes in delivering a variety of over 3,000 items such as fruits, vegetables, seafood, prepared entrees and sides, coffee, meat products, deli and cheese products, and bakery items (Goldberg, 2010). The company provides same day and next day delivery to over 600,000 customers in New York