Organizing Function of Management: Sephora

Internet fashion retail is a highly competitive market, the trends in the industry and company’s success relies on customer’s needs, which change constantly. “Competitive advantage is the delivering of superior value to customers and, in doing so, earning an above average return for the company and its stakeholders” (McGee, Thomas & Wilson, 2005, p.207). In order for ASOS to stay on top of its competitors, the trends in the industry have to be monitored, so that further they can be strategically translated in developing new products, to gain customer satisfaction.

3. As Sephora increasingly dabbles with digital marketing and social media, which competitors should the company be most worried about?

According to Chester Barnard, “Organizing is a function by which the concern is able to define the role positions, the jobs related and the co- ordination between authority and responsibility. Hence, a manager always has to organize in order to get results. A manager performs organizing function with the help of following steps:-

For years, beauty gurus have been arguing over which makeup store could be the best: Ulta or Sephora. Comparing everything to the brands they sell, what they do not sell, their in-store experience , and reward system. Both Ulta and Sephora shine adequately through customer service, in store experience and both offer great selection.

This beauty retail store SWOT Analysis includes several strengths and weakness that it has currently developed in its structure. However, there are a few opportunities that this company should take advantage to seize the moment and there are a few threats in which they should find new ways to overcome

According to the mission statement of Anthropologie: “Lifestyle merchandising is our business and our passion. The goal for our brands is to build a strong emotional bond with the customer. To do this we must build lifestyle environments that appeal emotionally, and offer fashion correct products on a timely basis. Our customers are the reason and the inspiration for everything we do.” UO considers the relationship it has with its customers before making decisions that affect them. Therefore, UO has kept in touch with customers continuously by utilizing various platforms such as SNS messages, connections with its online store, campaigns, events, and social media. In 2016, the growth rate of the company of retail segment is 1.6%, $47.4 million (URBN FY 2016 Annual report, 35). The basic concept of gaining inspiration from customers forms a diverse and progressive corporate culture; this is the driving force behind the development of the

Before ULTA entered the beauty market in 1990, a woman would have to go to multiple stores to find cosmetic, fragrance, and salon products. ULTA has become a woman’s one-stop-beauty department store, they house everything from brands such as Revlon to Estée Lauder, products such as nail polish to specialty shampoos, and they even offer makeup and hair services. In this industry of beauty there are many competitors and companies must stay ahead of their competition, ULTA has done this and more. At the same time they have to foresee any future problems while they continue to grow and find ways to overcome the barriers. Being a lover of cosmetics investing in a company such as ULTA would seem a

Another objective is to put a waiting area for men into their store next to the male products. While they are waiting for their female partner, Sephora could put out cologne samples and magazines in the waiting area. When they try out the sample, it might encourage them to go look at the other colognes and buy them. It shows awareness from Sephora that most of their customers are females. This waiting area gives a better environment to males while Sephora is promoting their products.

ULV Organization: In order to pursue business unit and brands objectives of making savings on product development and encouraging cross-pollination of innovation across brands, Perfumes and Cosmetics division adopted to have both centralized

Sephora makes large amount of money for JCPenney so that JCPenney is recommended to expand physical Sephora stores in the U.S and also all over the world. Despite of the declining popularity of in-shop stores, JCPenney can still invest more in online stores, enlarging this kind of retail channel.

Macy's Inc. is one of the nation's largest and well known department store chains. Started over 150 years ago, Macy's has continually generated excellent returns for its shareholders and employees. Currently, in the midst of a global recession, Macy's has generated huge profits with same store sales increasing 5.3% year to date. In 2012 same store sales increased 4.6% in the month of February alone (Macy's Inc., 2012). In fact, throughout the duration of 2012, Macy's is projecting even larger profits for its underlying business operations. Even though Macy's has experienced success with both its assortments and brand, its competitors haven't faired so well. Sears, due in part to part to a lackluster holiday season, has been forced to close nearly 120 locations to generate excess liquidity in an effort to shore up its balance sheet (Isidore, 2011).Other competitors who cater specifically to the middle class consumer have also lost significant amounts of market share as consumers trade down due to the economy. This performance is primarily due to the core functions and operations of the business. Planning, organizing, leading, and controlling. Macy's excels at these forms of management, which has allowed the company to perform at a higher level relative to its peers in the industry.

The roots of social media stretches further than we can imagine. Although it seems like a new trend, sites like Facebook and Instagram are the outcome of many centuries of social media development. Woman today have noticed and have admitted that their purchasing decisions are highly influenced by social media since gaining access to online, its been even more easier than ever with thousands of online shops, youtube videos and beauty guru’s at the palm of their hands, exploring and buying can be as easy as one tap.

The cosmetics business is a billion dollar industry. Every year, women are responsible for consuming millions of cosmetic products. The cosmetics industry is so large because of several factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that "sex sells" is evident in gossip magazines, movies, advertisements, music, and more subtly- in the business world. People first notice what race someone is, how beautiful or ugly they are and what clothes they are wearing. Beauty is skin deep; however, first impressions are usually what others use to base their

Sephora already has 100,000 user on twitter. Basically need to increase the interaction with clients and it help to drive the traffic to other Sephora social media channels YouTube, Beauty talk and Sephora.com. Increasing the engagement with followers and retweet, spread news and promotions such as #Sephora expand presence in market.

Businesses have numerous key departments which keep the structure running appropriately and supports the business to build and embellish in all worldwide markets. This report will consider what the key departments do for the business, in addition, this report will enlighten the research procedure used and significant complications which have been encountered throughout.