Organizing Function of Management: Sephora

1122 Words5 Pages
Organizing Paper: Sephora
Vanessa L. Sassman
May 20, 2012
Peter Chiacchiaro

Organizing Paper: Sephora
The organizing function of management is one of the key pieces of running a successful business. Sephora, a leading makeup company founded in France in 1970, has become an international presence; its success has, without question, been affected by its organizational abilities. Two of Sephora’s core competencies are extensive knowledge of beauty products and customer needs and their ability to adapt to ever-changing technology. These two areas have greatly affected the organizing function of management within the company and have helped them excel in the international market.
To say that Sephora has excelled in
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Sephora has been very successful in adapting to ever-changing technological advances and using them to the advantage of the company. The Sephora website was launched in 1999 in the United States, and it is the largest North American store in terms of sales and the available selection of products (Sephora, 2012). In addition to that, “Sephora has also been recognized as a leading digital brand and continues to advance this arena through mobile and social media initiatives including an active Facebook page, BeautyTalk (its online beauty community), its mobile site, and iPhone App” (Sephora, 2012). These kinds of technological advances allow Sephora to be a very strong Time Based Competitor – as all of these factors allow them to reduce the time it takes to provide products and services to their customers (Bateman & Snell, 2009). In addition to all the formerly mentioned technological capabilities Sephora avails itself of, the company has recently begun to go above and beyond even that by further integrating social media sites such as Instagram and Pinterest into their marketing in April of 2012. Every product on the Sephora website now has a “Pin It” button that consumers can use to share favorite products with their followers on Pinterest. Their Instagram feed gives customers behind-the-scenes looks at Sephora and the latest beauty trends (Novellino, 2012). As far as in-store

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