Orgb Assignment 1 Essay

3110 Words Mar 24th, 2016 13 Pages
Student name: Farah Ahmed
Student ID: 3262523
Course name: Organizational Behaviour
Course number: ORGB 364
Assignment 1
Part A
1. Marketing specialists at Napanee Beer Co. developed a new advertising campaign for summer sales. The ads were particularly aimed at sports events where Napanee Beer sold kegs of beer on tap. The marketing group worked for months with a top advertising firm on the campaign. Their effort was successful in terms of significantly higher demand for Napanee Beer's keg beer at sports stadiums. However, the production department had not been notified of the marketing campaign and was not prepared for the increased demand.
The company was forced to buy empty kegs at a premium price. It also had to brew some of the
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These factors create certain expectations and requirements for organizations, which in turns determine the organization's direction and strategy. Whereas internal environment is made-up of several internal subsystems. Internal subsystems work together systematically and drive the organization in the direction which is in conformity to external environment demands; thereby making the organization effective and a good fit with external environment. (McShane & Steen, 2012, p.6)
Open systems perspective also suggests that organization's efficiency is equally important to it's success. An organization is efficient when it produces more outputs with less then normally required inputs, and when it's internal subsystems have good coordination among them. But this is difficult in reality. Because there are some negative elements in subsystems such as miscommunication and hostilities, which undermine efficiency of organization. These elements cannot be eliminated as subsystems of an organization are also open systems and organization gets affected by them also. (McShane & Steen, 2012, p.6)
According to the open systems theory (McShane & Steen,2012), The subsystems of organization Napanee Beer were not operating efficiently, because there was absence of diligent communication between the marketing group and the production team. Production department was unaware of the increased demand for the product and could

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