Oriental Pearl Restaurant Business Plan Essay

962 Words Feb 14th, 2013 4 Pages
Oriental Pearl Restaurant Business Plan
ⅠExecutive Summary
Oriental Pearl Restaurant is a proposed dumpling restaurant located at Pasadena, CA. It offers a variety of special dumplings and other complementary foods. China has been perfecting the art of dumpling making since the Sung dynasty. Chinese dumplings may be round or crescent-shaped, boiled or pan-fried. The filling may be sweet or savory; vegetarian or filled with meat and vegetables. Dumpling is relatively low in calories and high in nutrition attract weight conscious persons from all walks of life since ancient times.

ⅡBusiness description 1. Products and Services
The Oriental Pearl Restaurant, located on Pasadena, CA, is a unique eatery that provides customer with
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For beverages, customers have a choice of green tea along with soda products or water. With an extensive menu and great customer service, Oriental Pearl will beat competing Chinese restaurants and other competitors.

2. Target Customer Base
The customers at Oriental Pearl Restaurant could be anyone who enjoys dumpling. However, the businesses are geared toward, but are not limited to Chinese. Due to the close proximity of Chinese community and dumpling is very popular in China; the restaurant should more popular to Chinese. And because of the Oriental Pearl Restaurant located right near the business district of Pasadena, I think these office workers will be able to come here during their lunch time and take a carry-out plate without spending a lot of working time. Oriental Pearl Restaurant can also be a family restaurant, family can call a large order and wait for it to be prepared and send by restaurant staff.

ⅢVision and mission statement

1. Mission Statement
Oriental Pearl Restaurant will be an inspiring restaurant; our mission is to provide our customers with an outstanding experience of Chinese cuisine dishes, and superior service; let our customers have a good Chinese flavour journey. Chinese food culture has a long history in the world enjoy a high reputation; Oriental Pearl Restaurant will carry forward and promote the Chinese food culture to the whole U.S.

2.
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