Origin Of Subliminal Advertising

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Origin and Development of Subliminal Advertising
The sublingual advertising is actually traced to the year 1957 when the words “eat popcorn” and “Drink Coca-Cola” into a movie. This was introduced by James Vicary in what was meant to be just a trial and error thing to see if the subliminal mind could actually be able to recognize the words. It is actually stated that the words appeared a single frame and it was long enough for the subconscious to pick up but at the same time, it was too short for the viewer to be aware of it. It was later stated that the subliminal ads actually increased Coke sales by about by about 57.8 percent (Samuel pg., 104). This has certainly had a huge impact on the manner in which some of the people craft some of the decisions with the regards to advertising. It was later discovered that Vicary’s experiments were actually a hoax hence no one should actually follow it. It was later discovered that even though this manner of ads has impacted it is clear that its effects certainly small. After being one of the most talked about things, it has been evident that most of the people have actually been subjected to what is termed as the new range of the adverts when the people are actually where that it has no much impact. There has been a huge debate on whether this advertising approach is cost-effective with its relation to the return on investment ply (Samuel pg., 109). Despite this, it has been clear that there are various aspects of subliminal
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