Origin of Sony

1949 Words Mar 30th, 2008 8 Pages
Founded by Masaru Ibuka and Akio Morita in 1958, the Sony Corporation has come a long way since its first transistor radios. Being innovative thinkers, the founders realized a need for a global brand with mass appeal. Hence, as the company grew, it was simply logical to establish production facilities in their respective regions. Since its inception, very few have been able to match Sony 's track record for invention and innovation. These include the first Trinitron color television (1968), the color video-cassette (1971), the renowned Walkman (1979), the world 's first CD player (1982), the 3.5-inch floppy disk (1989) and many others.
The origin of Sony goes way back to May 1946. Back then, its
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This was a significant first step towards truly becoming a world enterprise.
The Age of Video
After 20 years of accumulated research and development of video technology, Sony developed the Betamax VCR - a product seen to create new lifestyles.
Birth of the Walkman Generation
Entering the 80s, Sony forcefully promoted the development of the CD and 8mm video. The introduction of Walkman personal stereos created a huge sensation in the 80s - taking music outdoors anywhere, anytime. It immediately became a lifestyle of young people around the world.
Pioneers in the AV Industry
Sony was gaining momentum and self-sufficiency, resulting in new product development across all AV fields. Establishing itself in worldwide markets, Sony was fact becoming one of the world 's leaders in AV products.
Towards Multimedia and Entertainment
The digital wave was gathering momentum, making inroads in many areas of life around the world. Sony 's operations already encompassed hardware and software, covering audio, video, communications and computers. Sony had already strengthened its position for the 21st century but was now faced with a new challenge - the digital age and making a fresh start towards realizing the dream of the digital age.

Sony began to take major steps to refashion itself as a company

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