Origins: Company Overview

Our mission is to bring comfort and confidence to our customers using only the highest standards of ingredients to visibly protect and calm sensitive skin.

Social – Ecological trends: With a focus on sustainability, Burt’s Bees’ natural cosmetics goods are a very good advantage to stay in the market due to the fact that people are paying more attention on environmental friendly goods.

These conditions enable the productive substance to create a bigger number of offers or prevalent edges than its competition. In this sense, the Ocean Cosmetics has a competitive advantage of safe products for users with natural ingredients. This point is good for selling point of view of the company’s products to a large group of customers who have great concerns of harsh chemicals. As most of the Ocean Cosmetics’ products do not contain allergy causing compounds, so it is also a competitive advantage of the company to cause an increase in company’s products. Furthermore there is a good and strong relationship between major suppliers Saga Shipping which also make sure a good supply of products in the markets. So combining all, it is good for the company. Regarding sustainable competitive advantage it is known that a sustainable competitive advantage happens when an organization procures or builds up a quality or mix of ascribes that enables it to outflank its competitors. These ascribes can incorporate access to natural resources or access to exceptionally prepared and skilled faculty human resources. It is an advantage and must have some life; the competition must not have the capacity to do it immediately, or it is not sustainable. So in this sense, Ocean Cosmetics have some sort of

This report is on LUSH cosmetics – a sustainable brand in cosmetic industry. This report will

Throughout the decades, women’s fashion has evolved many times, each time creating a fashion stamp unique to that particular decade. One thing has remained the same and managed to remain a part of every era: hairspray. It is a cosmetic product that is meant to hold hair in its place. A lot of products we use today are may have unseen consequences to daily usage. A product I use almost daily is hairspray. I always knew hairspray was bad for the environment because of the aerosol that was in them would break down the ozone layer, so I began to look at a specific hairspray that I use just about every morning and night, Sebastian Shaper Hairspray, Regular, Styling Mist for Hold & Control. This specific Sebastian Hairspray product is not only

The company announced the removal of parabens, phthaletes, and formalehyd donors across nearly 600 of the stores brand beauty and personal care products. These ingredients are set to be removed from the products by the end of 2019. There is a list of restricted chemicals by category that was constructed by the company. All of the company’s products are also made with naturally derived ingredients that are certified by the NSF. CVS health also partnered with The Honest Company. This will allow them to carry items including bio-based non-chlorinated diapers, biodegradable diaper wipes and shampoo made with botanicals. The company also joined the Skin Cancer Foundation who certified the store’s brand products with their seal of recommendation. Due to customer demand, the company also put in efforts to enhance their product labeling. 89% of the paper that the company uses is sustainable sourced, and 72% of it is certified by the Forest Stewardship Council. In 2016, 30% of the company’s direct mail contained recycled content. They also enhanced their efforts to be sustainable by “going digital”. They engaged in the

We started talking about the overwhelming number of chemicals women use daily to make themselves beautiful. Before we knew it, we were firmly entrenched in a movement to bring awareness about some of our not-so-smart choice to light.

The main function of the business to create a safe and natural company that the public is able to recognise as a brand that looks after the consumer. As a brand, we want to return the quality to the customer if they are trusting us to look after their bodies and needs. The statistics are alarming for all the nasty products placed in current beauty products: one in five of all beauty products contain chemicals linked to cancer, 80% contain ingredients that

Burt’s Bees is an interesting case, which discusses the success story of an all natural skin care company. It is an unusual concept but the founder Roxanne Quimby saw the market for such a product and immediately started acting upon this opportunity to create the best skin care company in the world. It was interesting to notice how Roxanne and the co-founder Burt Shovitz started the concept of natural skin care products just for the extra income and then went on to make it their core product of the company. This is the best example of an unpredictable market. Another interesting factor of the company is its use of natural products, keeping in mind the environment. The company doesn’t test its

Today there are more cosmetic products on the market all over the world than ever before. There has also been an emphasis on beauty and how one presents themselves to others. The combination of these factors lead to an increase in demand for cosmetics. The Food and Drug Administration (FDA) has little to no control over the regulation over the safety of the ingredients included in personal care products on the market. Problems arise because there are known and identified toxic chemicals in many cosmetics, but not much has been done to change neither the ingredients nor information the general public knows of this problem. The FDA does little to nothing to regulate known toxic ingredients, but alternative ingredients have been

A company found to be applying the Cradle to Cradle concept is Aveda, which is considered the first beauty company and second American company to have received a Cradle to Cradle seal of approval, an endorsement, and a Gold Level certification for a portion of their products (C2C Certified). The company is using this strategy through their products, their packaging, and through manufacturing while using 100% wind power (Aveda) and being the largest buyer of green energy in their state. The packaging for their bottles, such as the one for their face cream, is made of 100% post consumer recycled PET. Additionally, the ingredients in their skin and hair care products are made with natural and botanical ingredients safe to the environment, rather

As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products.

Nature Care products recognizes the unique expectations from individual consumers and have developed its niche product lines, such as make up, perfume, body deodorant, nail polishing, lipsticks, hair dyes, etc. These products intend to solve customers’ skin problems with the quality to offer specific therapy and cosmetics solutions. With the demands of various consumers Nature Care products main marketing objective is to provide a product range in each niche to fit various customers ' needs.

Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.

We aim to provide Australian and foreign consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint.