Orthopedic Center: Invest or Not to Invest in a Robotic System and Impacts to the Patient-Physician Relationship

4519 Words19 Pages
Orthopedic Center: Invest or not to Invest in a Robotic System and Impacts to the Patient-Physician Relationship Karissa Keller Colorado Technical University Economics in Healthcare HSS 310 Professor Cynthia Bracy June 24, 2013 In today’s time of demand and supply of healthcare needs, organizations must discover or improve services that can meet the needs of patients’ whole at the same time generating revenue as well as achieving high standards for quality of care. One way organizations have done this is by investing in robotic systems to carry out a range of surgeries. In the following presentation I will discuss the topics of: Investing in the MAKO RIO Robotic System, The Utilization of the RIO Robotic System, Stakeholders…show more content…
They are the voices that speak if the services are not up to par or are poorly constructed. External stakeholders often bring in views that are not considered by the internal stakeholders. External stakeholders, like investors, play a particular crucial role in the success of the center. Without their financial backing, it would be hard for the center to fund for investments, ig the funding for a robotic system, and to continue to strive for success. Whether it is an internal stakeholder or an external stakeholder, communication is the key between these two groups. Communication leads to discovering new ways, ideas, and/or programs that will ultimately lead to the center generating revenue and delivering high standards of quality of care. Impact to the Stakeholders The impact of purchasing a MAKO RIO Robotic Arm system will be felt by both internal and external stakeholders. The internal stakeholders will need to develop and implement a plan to successfully incorporate and market the robotic system into the centers existing programs and services. Fortunately, the makers at MAKO have a program already established to assist stakeholders through this progress. MAKO has a COE (Center of Excellence) marketing program that enables the orthopedic center to have resources at their disposal to use in the development of a marketing plan and awareness (MAKO Surgical,

More about Orthopedic Center: Invest or Not to Invest in a Robotic System and Impacts to the Patient-Physician Relationship

Open Document