Our Everyday Idol Essay

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| CONSUMER BEHAVIOUR BUS273C | OUR EVERYDAY IDOL | Contents Page 1. Executive Summary 2. Introduction 3. Theories that Apply to the Way Viewers Form their Perception i. Selective Perception ii. Consumer Learning iii. Classical Conditioning 4. Impact of Reality Programs on Various Industries i. Food Industry ii. Home Improvement Industry iii. Entertainment Industry iv. Health Industry 5. Involvement Level and Interactivity that affect Viewers Perception v. High Involvement Level vi. Low Involvement Level 6. Conclusion 7. Appendices 8. Reference List 1. Executive Summary This report discusses about…show more content…
They will be discussed below. i. Selective Perception Selective perception means the viewers see only what they choose to see. In reality TV programs, what viewers choose to see usually depends on what they are familiar with through their experience or their existing knowledge (Schiffman & Leon G 2014). Viewers are often relating what they see on these TV programs to their real life experiences. This causes different viewer to react differently under the same stimuli condition, causing them to have different perceptions of these TV programs. In Survivor, contestants are being voted off the show each week (West, N.D.). In order to survive, constant backstabbing may occur and false alliances will be formed (West, N.D.). Although most viewers might find these underhanded methods inappropriate, some who have similar experience find it a norm. Viewers who are working in large corporations have colleagues using these underhand methods to climb the corporate ladder. 2 ii. Consumer Learning Consumers may sometimes purchase a product based on their consumption knowledge or experience which leads to the theory of consumer learning (Schiffman & Leon G 2014). Consumer Learning is a process and will constantly evolve and grow based on our knowledge of the product through advertisements and reading or through our experiences
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