“Our Goal When We Created Tesla Was The Same As It Is Today:

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“Our goal when we created Tesla was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon possible.” -The mission statement of Tesla. In this statement, Elon Musk, the CEO of Tesla, is showing what his goal is in building cars that use only a 100% electricity by replacing the combustible engine. He knows the challenges that other electric vehicles (EV) have had and his company was built to overcome those challenges. Through creating a value proposition for Tesla 's goals, we will see how Tesla achieves its mission. We will also assess the value proposition in order to see where the company is headed. Tesla cars have been on the market since 2008,…show more content…
The club was extended as the price came down but still was steep for most people. The price of the product ruled out most people. At $35,000, for the upcoming Model 3, the circle is widened and we start to see more opportunities for customers to be brought into the Tesla fold. Yet, was price the only value that the customers care about? If that were the case then a Nissan Leaf or Chevy Volt would do the trick. There are many other issues that car companies face with electric cars with the public`s understanding and perception of them. First, most people associate electric cars with being slow. How Tesla has overcome this customer isuue is to have built its cars to go from 0-60 in under 6 seconds with the Model 3. Another issue that people are concerned about is how often will they need to charge the vehicle. Tesla`s answer was to put enough battery life into the vehicle so that it will run 215 miles between charges according to the BPA EPA ratings. Thanks to Tesla 's own infrastructure setup of charging stations, one will not have to go back home every time in order to charge the car. The battery also only takes the consumer only 30-40 minutes to fully charge at super charger stations that Tesla has installed not only across the USA but in many different countries the car is sold An added value, speaking of going around the world, is that the car 's charging capability is compatible
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