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Our Salon Is A Great Place For College Students

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Introduction This Hair and Nail Salon is a great place for college students to be able to use our services without having to leave campus. Our salon offers hair care services such as coloring, cutting, and highlighting, so students can look their best while attending an amazing university. Our salon also offers nail care services such as manicures, pedicures, and gel, acrylic, and shellac polishes. This salon operates in the retail-service industry in the mid-price range for college students. The location of our salon is one aspect that sets us apart from any other salon in Kalamazoo. The Bernhard Center will be the perfect spot for college students and faculty to come in and relax after a long school day or a long work day. Our Hair and Nail Salon’s concept is an innovative way for college students to not only escape their busy lives as students, but also gives them an affordable, close-by place to treat themselves to a little spa treatment. Our competitive advantage includes student pricing for our services, our close-by location for students, and great customer service to provide a relaxing environment. Our salon wants to create an environment for Western students that is tranquil and affordable, so our staff will be highly trained, and our products will be affordable so those are examples of our key success factors. Industry Feasibility According to the United States Census Bureau, Beauty Salon’s fall under Sector 81 - Other Services - which is compromised of

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