BLUE OCEAN STRATEGY Blue Ocean Strategy Introduction Blue ocean strategy is a marketing book by W. Chan Kim and Renee Mauborgne in the year 2005. The book mostly borrows from a range of over 140 strategic marketing moves within a period of over a century. The book succeeds in showing how businesses, can outdo their competitors. Not because of battling them, rather, because of what the authors refer to as blue oceans, which consists of uncontested market space. Body The book gives a detailed
Open year round, the Blue Fish Inn is pet friendly. This is a great selling point for those who prefer to take their pets with them on vacation or short get-aways. The Blue Fish utilizes social media. They have a Facebook page which allows “likes” and reviews by past guests. Currently they have 4.4 out of 5 stars on their Facebook page. In addition, there are many guest and management photos which allow potential guests to get a feel for the Inn. The Blue Fish Inn also has a 95% rating
According to Kelley Blue Book’s website, my Mazda 1994 MPV is worth 2121 dollars if I sell it to a private dealer. If I decide to trade in at a dealership, the car would be worth 1031-1462 dollars. Ii think these numbers are quite fair and fairly accurate. Kelley Blue Book started as a small family owned car dealership in 1918. Les Kelley, started with only 3 cars on the lot to eventually become the largest dealership in the world. Originally, it only sold used cars and provided mechanical services
“Wake up.” My lungs filled with oxygen as I drew in a deep breath. I gently closed the book in front of me as my eyes slowly refocused on my surroundings. I felt like I had been drowning for hours and could just now come up for air. Except I didn’t want to. The water that had confined me flowed from a completely different world which I had no desire to leave. I could imagine myself as a part of that world’s adventures and playing a role in the story’s unfolding. A connection had formed between
Castlight and Change Healthcare propriety software. Castlight and Change Healthcare propriety software is use to analyzed medical procedures. The software report also include performance data on various providers, enabling users to take into account both cost and quality. (Hostetter, M, and Klein, S. 2012). Castlight and Change Healthcare propriety software has lowered cost through “the selling of health care tools to self-insured companies as in the case of Castlight and to Change Healthcare through
With Easter just around the corner, I was looking to purchase a book for my preschool son’s Easter basket. I wanted to look for a book that would be fitting for an Easter theme, and because he enjoys animals and we have been talking about the upcoming season of spring, I thought Little White Rabbit by Kevin Henkes would be a suitable choice. I was eager to read the reviews to see if this book would be a choice candidate to add to my son’s library and personal preschool teacher library. Using the
Book Review An Untamed Land by Lauraine Snelling is book one of the Red River of the North series. This book takes the reader from an impoverished family in Norway who has a hard time making ends meet, and takes the two brothers of a farmer and their wives to America in search of free land. The brochure and books they read tell them that there is no need to learn American. It is a story of one family’s struggles and trials in the new land where “She had also heard that when you stuck a seed in
non-fiction book. Content- Students will be able to skim and scan non-fiction books to locate the Table of Contents, headings, bold-faced words, photos, captions, diagrams/charts/maps, Glossary, Index, and fun facts/did you know page. LEARNING STRATEGIES: Work collaboratively with a
The textbook or printed instruction I chose to review is an undergraduate nursing textbook. I chose this type of book because I am most familiar with the subject and have read and studied from several different publishers while obtaining my nursing degree. The textbook is Medical-Surgical Nursing: Assessment and Management of Clinical Problem by Lewis, Dirksen, Heitkemper, and Bucher (2014). I found this book on amazon.com and am able to preview several pages. This textbook focuses on medical-surgical
Introduction There are abundance of business books trying to explain the success or failure of companies in terms of the characteristics of the companies, their leadership capability, great products ideas etc. But success of a company is never perpetual and follows a cycle of high and low performance. More often than not, these companies perform worse than industry, or fail to sustain the growth for a long time. For example, Hewlett-Packard performed better than market for a long enough time, but