Outback Steakhouse Case

1863 WordsJul 28, 20058 Pages
Synopsis of Case In 1995, Outback Steakhouse was proclaimed as one of the most successful restaurant chains in the United States. The chain was started by Chris Sullivan, Bob Basham, and Tim Gannon during the 1980s. Prior to starting the Outback Steakhouse chain, Sullivan and Basham were successful franchisees of the Chili's Restaurant chain. About the same time Gannon played a significant role in several New Orleans restaurant chains. Outback Steakhouse, formerly known as Multi-Venture Partners, was founded in 1987 after Sullivan and Basham sold their Chili's franchise to fund their venture and they invited Gannon to join. In 1988 the trio opened their first two restaurants in Tampa, Florida. Together, the founders managed to create…show more content…
SWOT Analysis Strengths: • Superior innovation: the Outback Steakhouse founders were very original when they designed the concept for the company. Because of its superior innovation, Outback Steakhouse was able to achieve a competitive advantage by offering its customers' quality food in a fun and relaxing environment. • Superior quality: Outback Steakhouse managers stress quality at every level of the company, from the kitchen to top management. Purchasing was dedicated to obtaining the highest quality ingredients and supplies. Indeed the company was almost fanatical about quality. By purchasing quality products, Outback Steakhouse was able to offer quality meals to its customers. • Excellent human resources management: as well as focusing on productivity and efficiency of the Outbackers (employees), Outback Steakhouse focuses on the long-term well-being. The company uses aptitude tests, psychological profiles and interviews in the employee selection process as a way of finding the right employees who have the entrepreneurial spirits. Unlike others in the industry, Outback Steakhouse offered their employees health benefits. The way they handled their employees shows that Outback Steakhouse has very appropriate management style. • Well-developed strategy: Outback Steakhouse has identified itself to have a differentiation strategy by achieving

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