Outback Steakhouse

We came up with a significant amount of research regarding our business the well known “ Chipotle Mexican Grill “ we conveyed to bring it to Sydney australia ; just like america our company will have to adjust to the different appetites , we must understand what their likes and dislikes are . Statistics show that in all total we have an annual revenue of 826.9 million dollars and employed over 37,00 employees with an average of more than 1,500 locations. Moving the mexican grill that specializes in serving burritos , salads , tacos , bowls and much more to sydney will result in a big investment in the food chain industry making it more profitable and likeable .

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

A research found U.S. Department of Agriculture, Foreign Agricultural Services’ published information, the top 20 beef export from the United States to other countries in 2006 were:

Outback Steakhouse is a chain of restaurants that serves a variety of foods, primarily steaks, with an Australian-themed menu and atmosphere. According to the Outback Steakhouse website, their strategy to compete in their market is providing quality, well-sized portions of food to customers at a reasonable price. They also strive to offer a “casual environment” through friendly service and a calming Australian outback-inspired ambiance.

As the globalization progresses, there are increasing number of people expanding immigrate to other countries. At this point, the ethnic food also come with them into other countries. For example, the American fast-food chains, such as McDonald 's and KFC, substantially adjust their menus, including by providing special items, into the non-US markets. Stern mentioned that the restaurant should depend on scrambling to come up with new dishes to please local tastes. (Stern). The chains have removed and added special menu items to ethnic cuisines to adapt local tastes. In the modern American society, ethnic dining is a significant part in American life, because around half of all meals consumed in America are coming from other countries. According to Lu and Fine, more than 30,000 Chinese restaurants operate in the United States even though Chinese Americans constitute a small percentage of the overall population (Lu and Fine). These restaurants were influenced on external market facts, which to be Americanization, they had to transform ingredient and techniques of traditional recipes to meet American tastes (Lu and Fine). Despite those changes made food to be popular in American market, the question about that lack of authenticity of ethnic foods also was coming. And it was results in ethnic food to become Americanization ethnic foods. As a result, the original ethnic food lacks their authenticity, and it could be reflected

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

If a company where to expand its franchise network internationally, one consideration they must research would be culture. The importance of critically thinking about culture while expanding into another country is that every country has different values and traditions. For example, in Argentina, vegetarianism is not at all common; therefore vegetarian restaurants would not be a good fit for that country.

While trying to establish international operations, companies are faced with

Gumbel paints the picture of Mc Donalds restaurants around the world innovating and inventing products unique to their geography, exposing food culture from one country to the rest of the world. “These days new ideas can - and frequently do - come from anywhere. ...plenty of other things that originated thousands of miles away from Oak Brook, Ill., where the company is based, have either already done so or are about to” (Gumbel). This emphasis puts Gumbel away from Schlosser, but not against; part of Schlosser’s argument is the danger of the amount of power fast food companies have gained. Gumbel attributes the success of many of the ‘household-name’ companies to a decentralized model, where individual storefronts have a level of autonomy. This practice has been key in the rapid expansion and popularity of these American-grown companies. Here, Schlosser’s claim is supported by Gumbel’s endorsement of the business model, the rapid expansion of industry has led to an Americanization of cultures around the world.

Although Blue Ridge Restaurants had success with expansion and joint ventures in Australia, the UK, France, Italy, Brazil and Hong Kong through 1987, many differing factors were at play when Yannis Costas evaluated the market and strategy for the Spain in the 1ate 1990s. Factors described by D. A. Ball, et al, 1, considered relevant in a country screening and assessing market expansion, especially the xx screen, political and legal and the fourth screen, socio-cultural, were not favorable for an aggressive expansion in Spain.

This essay will be critically evaluating how globalisation impacts food and service sector. Followed by discussing the globalisation within the UK, how other global foods adapt the food market and how the service influenced by the globalisation.

On Saturday, April 23, 2016, my entire family went out to Outback Steakhouse to celebrate my younger brother’s nineteenth birthday. We were out at Outback Steakhouse for two hours, and I decided to observe my twin sisters for this observation paper during that time. Physically, all seven members of my family were seated in an open table setting, there were three seats each located on both sides of the table and an extra chair located at the head of the table. The way we sat were similar to the stereotypical image of a “family dinner night.” I was situated across from my two sisters. We ended up sitting at our table inside the restaurant from 7pm to 9pm at night, since the restaurant was really busy with the weekend dinner rush. The dinner

Over the past 3 decades, Fast food has pervaded every nook and corner of the US community. An industry that just began its journey with a very few number of fast food items like hot dogs and hamburgers has now escalated to reach every niche of the country selling a diverse range of food to people of all the category. Though the principle of fast food- serving filling and tasty food at an affordable price that satisfies people of all category, has not changed over the past decades, the growth of the industry has shown such a magnificent change. Undoubtedly, fast food industry has become a way of life in America. The study the extraordinary development of this industry from where it was then and where it is now will throw light on various factors like the changing trends, the culture, the economic conditions, the competition, the decisions made by the leading players in the industry, globalization, marketing techniques and so on.

• Risk of new entry by potential competitors: the risk is very high in the restaurant industry because of the low capital investments required to enter. Outback Steakhouse competes not only with the casual diners but as well as with fast food chains, and even supper markets. Many of the high-end grocery stores offer variety of complete meals. It costs the customer absolutely nothing to switch to a different restaurant; therefore companies in this industry cannot depend on locking in the customers. However, by establishing a brand loyalty customers will return. Established restaurants such as Outback Steakhouse have an advantage with the economies of scale in advertising and purchasing.

Interviews with executives and managers of the Outback Steakhouse Korea chain point to the critical success factors that have allowed the chain to expand even in the face of economic turbulence. Opened in 1997, the Korean operation first had to survive the Asian currency crisis, which it did with assistance from its franchisor. With close cooperation between Korean and American Outback chain executives, the Korean operation has seen considerable success in the past decade. Critical success factors fell into the following categories: decentralized organization, strong training programs,