Outbound Marketing And Inbound Marketing

1362 WordsSep 5, 20166 Pages
The reading assignment this week includes the concepts of outbound marketing and inbound marketing. Take some time and explore the Internet, then, in your discussion forum entry, describe both outbound and inbound marketing approaches. Then provide two real examples of both. Include the URLs of your examples. Outbound Marketing is a business strategy that is used to advertise it product and services to target the consumer whether they are interested or not. Outbound marketing is known as Traditional Marketing. As time went on outbound marketing has been referred as “interruptive Marketing” Because the consumer is interruptive with marketing advertisement during their day. (Messages, Radio ads, Tv Commercials, emails, Print advertisement, billboards, event sponsorship, trade shows, Presentations. Because the company wants to get the consumer attention and promote a message. People are less likely to pay attention to these tactics because it interfere with their daily lives and there not searching for that product or service at that particular time. It’s like talking to somebody about a conversation it’s going through one ear out the other. Until the person is ready to listen and act on it. An outbound marketing techniques are cold calls, emails TV Commercials and print ads for driving leads and sales. With outbound calling you may come across the approach of the phone calls that help to humanize you to your marketing prospects no matter the size of the business or the
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