Outdoor Sporting Products Inc Final

3728 Words15 Pages
Outdoor Sporting Products Inc.
Jeffry Schnepel
Business Marketing- BVU
13 December 2014

Executive Summary Outdoor Sporting Products Inc. has a number of issues regarding its product management, marketing channels, marketing campaigns, pricing, sales force, technology, and its customer service lately. Profits are down and sales have declined over the last year. Mr. Hudson McDonald is the owner and Chief Financial Officer of the Outdoor Products and sees the need for change. Mr. McDonald is in control of the sales force and believes that sales are a weakness for the company. Mr. McDonald is curious to know how he can increase sales and profits for the company without completely changing the organization. There are many
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This could help Outdoor control the process of manufacturing which increases the quality of the product. Even if this did end up costing a bit more, starting secure a preference from the customers could be a significant boost to the company. Growing the production process will be necessary at some point if the company starts getting issues figured out. Looking at the future, there will most likely need to be more space to manufacture Outdoor products. There will most likely be a need to build and increase production. Buying space will be a real idea that will need to be addressed. Perhaps doing so in the Midwest area in order to extend the reach of the company and increase the presence in an area that has a large amount of hunters and fishers.

II. Marketing Channels There are a few very real problems with Outdoor Sporting’s marketing channels. “The route that the product takes on its way from production to the consumer is important because a marketer must decide which route or channel is best for his particular product” (Blunt). The first issue is that they have very little presence in large metropolitan areas. The reasoning behind it was poor customer coverage. While poor customer coverage could be a real issue within the large metropolitan areas; that doesn’t mean that the market is impenetrable. There are some real customers that are perhaps being overlooked by Outdoor by not attempting as hard in this market.
Outdoor’s share of

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