Outline Of A Marketing Plan

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BSBMKG609A Develop a Marketing Plan Assessment 1 ORGANIZATION OVERVIEW Canterbury renovation is a chain of homeward store in city that specializes in bathroom fittings, bedroom fittings, mirrors and decorative items. The organization is considered to be the provider of efficient and cleanly designed products that have had a large impact on the way homemakers shop, and received such recognition that the store was made into a chain in order to fulfill the needs of a larger consumer market. Canterbury renovation offers bathroom fittings, mirrors, bedroom fitting and decorative items to its customers. The analysis of each of the aspect of the company overview is provided under the following heads. Mission statement A celebration of the home, brand Houzit is a store for the quality- and style-conscious consumer. Providing unique, eclectic and affordable home accents and gifts, we intend to generate a fair return to finance continued growth and expanded community involvement. Our current products Product attributes Being a retail brand Houzit caters to home makers through providing them what they need, in a variety that is exclusive to the brand itself. The number of satisfied customers Houzit has managed to garner increases every day and it is testament to the fact that with its exceptional design and swift accessibility, the organization 's strategic direction has slowly helped pave the road for its success. Pricing, distribution, Promotion, and service offered Its

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