Outline Of Recommendation For Change

1209 WordsDec 4, 20165 Pages
3.1 Overview of Recommendation for Change As mentioned throughout the previous section, Target has a very comprehensive CSR program that covers most areas under this field. Because of this, there is little for the company to do in regards to starting any new divisions within their CSR efforts; therefore, I believe it would be most beneficial to fine-tune some of its programs to align with the company’s customer base more closely. Additionally, I believe some of Target’s current CSR efforts are rather broad and the company could benefit by really specializing within some of the areas and establishing goals moving forward. Finally, although Target seems to emphasize its dedication to supporting the community and collaborating with other organization, there seems to be a disconnect between this and some of the company’s actions. 3.2 Aligning Company’s CSR Efforts with Customer Base Target recently released its third quarter financial statements for 2016, where the company recorded a 11% increase in EPS over last year. CEO Brian Cornell credited much of this growth to its strong back-to-school shopping sales. He went on to say that Target has invested much effort in differentiating themselves from other competitors like Walmart by offering a more family-focused selection, particularly with children’s apparel and educational toys. While it seems that this strategy is currently paying off for Target from its recent financial results, I believe Target could benefit even more
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