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Outsourcing Case Study: Moe's Southwest Grill

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The suppliers to our company will be mostly ingredients based when we chose to build our own factory, but as a smaller start up company it will make the most sense to outsource the actual mixing of ingredients to large suppliers who can then distribute. Outsourcing in some cases can cut costs, so as time goes on we may not even want to open our own plant depending on pricing and the rising input costs we talked about earlier. To distribute to large restaurants we would want to match with a supplier who could provide them with IBC’s or intermediate bulk containers. These IBC’s will allow our restaurants to purchase large bulk orders to hold, and refill the store supplies when need be. With our hope, Tasty Paste will be used on every order; …show more content…

Moe’s is the 80th largest fast food restaurant with 650+ stores throughout the United States. Sales in 2015 were 621 million dollars, with the average location netting just over 1 million dollars in sales. They are almost identical in their approach and offerings to Chipotle. They also offer the personalization and customization of your burritos and wraps. Moe’s is another great fast casual restaurant that we know this product will appeal to. We believe that success at Moe’s could be a great lower level entry point that can help us get into other larger restaurants. The contact that we believe is best for Moe’s would be their Chief Development Officer, Steve Parker. He is in charge of new business ventures and developing the branding and restaurant …show more content…

They describe their product as “an edible adhesive that comes in flavors such as salsa, guacamole, and sour cream; and in heat intensities from mild to hot. It is easily applied to any tortilla and adds flavor to the burrito in order to seal the meal.” Burrito Tape, similar to our product and Burrito Glue, promises to hold the contents of your Burrito safely to avoid spillage and maximize your meal. Burrito Tape was founded on Facebook in 2013 and has over 200 likes, however I cannot find a website with the tape for sale, or any further information about their founder/creation. I have seen two names connected to the tape, the first being David Malki, however no contact information is listed on his behalf. The second contact I have seen is Adam Philip Schreiner, I found his contact through a list of patents. There was a patent filed and approved for a Burrito Tape back in 2009, which leads me to believe that the most recent Facebook version had to be shut down due to that already existing patent. There have been no posts since 2013 on the Facebook page, and no reviews within the last two years as well. These competitors seemed to have identified the market before we have, but were unable to harness it in a way we believe we

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